Alibaba Group Holding Limited officially kicked off its 13th annual 11.11 Global Shopping Festival with an emphasis on sustainability and inclusiveness. 

This year marks the largest Festival to date, with a record 290,000 brands participating. Tmall is offering more than 14 million deals to over 900 million consumers in China. The Festival will once again have two sales windows – the first will be from November 1 to 3, and the second will be on November 11, on the day of the main event.