Get ready for things to heat up — and Carlsberg is here to cool it down in the smoothest way with World of Smooth 2025. This nationwide celebration of Malaysia’s fiery food culture is perfectly paired with the smoothest beer around. From September to November, fans can look forward to unique experiences — from flavour-packed food trails to music-filled alleyway takeovers — turning everyday hangouts into smooth, unforgettable moments.

World of Smooth 2025 kicks off with the Smooth & Spicy Food Trail — a flavour-filled adventure celebrating Malaysia’s hottest eats. From kurau cili garam in Malacca to tongue-numbing mala hotpot in Johor, each stop serves up bold, fiery flavours perfectly balanced by the signature smoothness of Carlsberg Smooth Draught. It’s a taste journey where every bite turns up the heat — and every sip cools it down in the smoothest way.

Each stop along the trail is carefully handpicked for the perfect pairing experience — where Carlsberg Smooth Draught’s easy-pour pull-off cap, silky-smooth finish, and refreshing body prove it’s the ultimate match for spice. Whether you’re breaking a sweat over sambal or savouring aromatic Thai dishes, an ice-cold Carlsberg Smooth Draught refreshes your palate and keeps the flavour journey alive — because bold, fiery bites deserve a beer that can keep up.

Carlsberg is teaming up with MiX Store to introduce the Smoothest Self-Heating Steamboat Set — a portable, fiery-hot feast that’s ready in just 15 minutes. Simply pour in a can of Carlsberg Smooth Draught to enhance the flavour and balance the heat. You can even customise the smoothness by adding 100%, 50%, or 30% of the beer — depending on how you like your steamboat experience. With rich soup bases and premium ingredients, it’s the perfect match for spice lovers on the move.

“With World of Smooth 2025, we’re levelling up the ‘Spicy Trail’ journey. Food is at the heart of Malaysian culture, and our passion for spicy flavours deserves to be celebrated alongside the effortlessly smooth brew that is Carlsberg Smooth Draught. At Carlsberg, it’s always been about more than just beer, it’s about delivering experiences that are unique, cool, and right on trend. From spicy food collabs to the coolest tunes, this campaign brings together everything that’s made #BestWithCarlsberg,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.

The highlight of World of Smooth 2025? CarlsCrib: Smooth Edition — a two-day experiential takeover happening from 14 to 15 November at Sentul Depot, Kuala Lumpur. This immersive hangout is crafted for foodies, music lovers, and beer enthusiasts alike. Guests can dive into a curated spread of spicy flavours from across the region, test their heat tolerance through flavour challenges, and unwind with an ice-cold Carlsberg Smooth Draught at every corner.

But the heat doesn’t stop there. The weekend will sizzle with an electrifying lineup of international and local performers, headlined by Shiga Lin, the Hong Kong singer and actress bringing her Fiery Heatwave to the stage. The smooth beats continue with Tydel delivering laid-back sonic grooves, while YuNoHoo turns up the intensity with his Indian-inspired rap rhythms. Over at the DJ stage, expect high-energy sets from DJ Angemi (Italy), DJ Roxy June (Thailand), and local favourite DJ Tick. For fans of live music, Fang Kong will bring raw, immersive sounds that ignite the crowd.

So, what are you waiting for? Register now at carlscrib.my and redeem a complimentary Carlsberg Smooth Draught!

Turning up the vibes, Carlsberg Smooth Draught is unveiling the smoothest collectible of the year — a series of limited-edition mini Bluetooth speakers that capture the full flavour of the World of Smooth experience. Each speaker comes in a mystery blind box with five vibrant designs, and for the lucky few, a secret exclusive edition awaits discovery!

Running now through November 2025, every purchase of Carlsberg Smooth Draught could score you one of these highly sought-after mini Bluetooth speakers. Whether you’re enjoying RM90 worth of Carlsberg Smooth Draught at your local pub, grabbing six big bottles at your favourite eatery, or picking up two 6-can packs at supermarkets, 99Speedmart, or online stores — beer lovers have a shot at winning this ultimate smooth collectible.

Want to collect the entire set? Don’t miss the convenience store promo — simply purchase any Carlsberg Smooth Draught can at participating outlets for a chance to win all speaker designs in an exclusive bundle!

Whether you’re in it for the spice, the music, or the ultimate chill-out spot, World of Smooth 2025 is where it’s all happening. Round up your crew and get ready to taste, vibe, and unbox your way through the smoothest celebration of the year.

For more details, visit https://bestwithcarlsberg.my/wos/. And remember to always #CELEBRATERESPONSIBLY. 

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