Want to get into your ‘New Year New Me’ goals after overindulging in food and drinks during the festive season? With the New Year and Chinese New Year holidays having recently ended, Heineken® 0.0 wants to help you take a step back and refresh with the Heineken® 0.0 Dry March campaign. Taking inspiration from the popular global trend of Dry January where consumers give up alcohol for a month, Heineken® 0.0 aims to help Malaysians adopt a balanced lifestyle by having their own Dry March. So to kick-start your dry month, Heineken® 0.0 is giving out special 31-day Heineken® 0.0 Dry March Packs. #NowYouCan claim your free Heineken® 0.0 Dry March Pack and start your guilt-free March.
Going dry on alcohol does not mean zero fun! To keep you motivated and to achieve a more balanced lifestyle this March, Heineken® 0.0 is partnering with local fitness instructors and a celebrity chef to curate a series of virtual activities to enjoy with a can of ice cold Heineken® 0.0. The series kicks off on 7th March with star fitness instructor and active lifestyle enthusiast Teo Yi Ping (@yipingteo), as she brings a high-intensity, full-body strength class session to your living rooms. Next, get ready to groove to hip hop, R&B, disco, soul and afro tunes, as you learn how to dance at parties with one of Malaysia’s top dance and fitness talents, Maybelline Wong (@definitelymayb_), on 13th March.
Starving from all the workouts? Fear not, as Heineken® 0.0 brings celebrity Chef Darren Chin (@darren_chin168) of the award-winning DC Restaurant, to your screens. So grab your aprons and treat yourself to a balanced meal that pairs well with Heineken® 0.0 to enjoy guilt-free March on the 20th. To wrap up the virtual sessions, fitness instructor Alex Chee (@alex_cyk) brings a HIIT workout session on 27th March that promises to get you breaking a sweat.
“Many of us have overindulged in food and drinks because of the holidays and festivities since December. To help our consumers to get back on track, we’re launching the Heineken® 0.0 Dry March campaign – because now you can still have fun while working towards a balanced lifestyle. We welcome everyone to join all the action from the comfort of their homes with an ice cold Heineken® 0.0” said Pablo Chabot, Marketing Director of Heineken Malaysia Berhad.
Get free Heineken® 0.0 today by participating in the month-long, guilt-free activities in the #Heineken00DryMarch 31Days Calendar on www.heineken00drymarch.com. Sign up today and join in the fun by submitting your entries on Instagram with the hashtag #Heineken00DryMarch and tagging @HeinekenMY. The all-new Heineken® 0.0 can is also available in Peninsular Malaysia, in selected hyper/supermarkets and convenience stores.
Heineken® 0.0 and all promotions are for non-Muslims aged 21 and above only. For more information and updates, log on to the Heineken® 0.0 Dry March website at www.heineken00drymarch.com or follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).
