Guinness Malaysia has launched Rate Your Pint, a first-of-its-kind nationwide campaign that invites consumers to become Chief Pint Officers—the brand’s quality ambassadors—empowering them to develop a deeper understanding and appreciation of the craftsmanship behind every perfectly poured Guinness Draught.
Using an easy-to-access mobile rating system, consumers can rate their Guinness experience, add their scores to the nationwide Perfect Pint Guide, and help identify the best places for a perfectly poured Guinness while advancing towards Chief Pint Officer status.
What Makes a Perfect Pint of Guinness Draught?
Craftsmanship lies at the heart of every Guinness Draught. From the brewing process and the quality of the pour to the cleanliness of the glass and the signature creamy head, every detail contributes to delivering the perfect pint. Through Rate Your Pint, consumers can learn to recognise these hallmarks of quality, deepen their appreciation for the craft behind every serve, and help uphold the exceptional standards that Guinness is renowned for.
Guests rating their pints based on the Guinness Serve via the Rate Your Pint microsite, contributing to Malaysia’s first-ever Perfect Pint Guide.
Raising the Bar, Together
Each rating adds to the Perfect Pint Guide, creating a dynamic, community-powered benchmark for exceptional Guinness Draught serves across Malaysia. Through collective participation, consumers help recognise outlets that uphold the highest standards, making it easier for fellow Guinness enthusiasts to discover a truly great pint.
"Last year, we searched the country for three people to champion the perfect pint as our first-ever Chief Pint Officers. The response showed us that the pride consumers feel in the craftsmanship and ritual behind a perfectly poured Guinness runs deeper than anticipated and that it's something worth sharing," said Joyce Lim, Marketing Manager at Guinness Malaysia. "With Rate Your Pint, we're opening that up. It’s about eg them to play a role in upholding its quality. Because a great pint is always better when the people around the table appreciate it too. This guide is built on those shared moments."
Joyce Lim , Marketing Manager at Guinness Malaysia, together with the Guinness Malaysia team at the Guinness Rate Your Pint Trail event.
The Rate Your Pint campaign is now live at participating outlets nationwide. Consumers can begin their journey towards becoming a Chief Pint Officer and contribute to the Guinness Perfect Pint Guide by visiting https://perfectpintguide.guinnessmsia.com/.
To learn more about the Guinness Rate Your Pint campaign and stay updated on the latest activities, follow Guinness Malaysia on Facebook and Instagram at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy.
