Every Premier League season brings renewed hope, familiar rivalries and yet another reason for football fans to unite. To celebrate, Guinness, the Official Beer of the Premier League, has launched its Limited-Edition Premier League cans nationwide, featuring specially designed packaging that honours the brand's partnership with the league.
Whether last season ended in triumph or disappointment, each new campaign offers football fans a fresh start. While line-ups, league standings and expectations may shift, the thrill of matchday stays the same. From last-gasp goals to surprise upsets and friendly rivalries, match nights are full of moments that fans love to share together.
A New Look for the Premier League Season
The limited-edition collection showcases Premier League branding across Guinness Foreign Extra Stout (320ml and 490ml) and Guinness Draught in Can (300ml and 470ml), giving the range a distinctive look for the season.
Thanks to its iconic nitrogen widget, Guinness Draught in Can continues to deliver the signature surge and settle, smooth taste and creamy head that consumers know and love. Guinness Foreign Extra Stout, meanwhile, retains its bold and flavourful character.
Guinness x ART OF: A Collaboration for Football Fans
Guinness has partnered with ART OF to design a football-inspired jersey, uniting a shared passion for the game, creativity and community. Drawing inspiration from football's iconic moments and the legends behind them, the jersey features an all-over graphic print and ART OF's embroidered details, celebrating the connections football creates among fans.
Fans can also follow Guinness Malaysia's official social media channels for a chance to win the Guinness x ART OF jersey, with more details to be announced soon.
Celebrating the Traditions That Bring Fans Together
Beyond the action on the pitch, matchday is also about the people who share it—from debates over team selections and tactics to friendly banter between rival supporters, these familiar rituals are what fans look forward to each week.
To celebrate the season, Guinness is bringing football-themed in-outlet activations to participating bars and pubs across Malaysia on selected match nights until December 2026*, where eligible fans can stand a chance to win official Guinness merchandise through the following activities:
- Guinness and Premier League Trivia: Put your knowledge to the test with trivia questions about Guinness and the Premier League. With the purchase of a Guinness set, eligible participants will receive two trivia entry cards, with rewards going to those with the most correct answers.
- Match the Jersey: Test your football knowledge by matching jerseys without club logos to their respective Premier League teams. This activity is open to all eligible patrons.
- Post-Match Prize Draw: With the purchase of a Guinness set, eligible participants will receive one entry into a prize draw held after the match. Winners must be present to claim their rewards
“Every Premier League season brings something for fans to look forward to, regardless of which club they support or how the previous season ended,” said Joyce Lim, Marketing Manager at Guinness Malaysia. “As the Official Beer of the Premier League, we're proud to celebrate the season through our limited-edition cans and a range of activities for supporters to enjoy together. It's about being part of the matchday traditions that fans enjoy with friends, while staying true to the quality and character of Guinness.”
The Guinness x Premier League Limited-Edition Cans are now available at selected supermarkets, hypermarkets, minimarkets and convenience stores nationwide, as well as the HEINEKEN Official Stores on Shopee and Lazada, while stocks last.
For more information, visit Guinness Malaysia's official social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/GuinnessMY/.
*Guinness and all related promotions, campaigns and contests are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges everyone to never drink and drive.
*Participating outlets and dates are listed below and are subject to change. Additional locations may be announced upon confirmation.
21 November 2026: Flanagan's Irish Restaurant, Johor
28 November 2026: Loco TTDI, Kuala Lumpur
5 December 2026: The Bierhaus @ Century Garden, Johor
