Caption: Heineken® 0.0 and Motherchuckers unveil Ground 0.0 — a limited-edition athleisure collection inspired by the active and expressive culture of padel. Pictured: Jane Chuck, founder of Motherchuckers (center right), and models showcasing looks from the men’s and women’s collection.  

Padel is rapidly emerging as one of Malaysia’s favourite lifestyle sports, with HEINEKEN 0.0 naturally becoming part of its vibrant social culture. As padel courts transform into social hubs where games seamlessly lead into conversations, Heineken® 0.0 partners with Motherchuckers to bring this spirit to life through Ground 0.0 — a limited-edition athleisure collection inspired by the sport’s dynamic and expressive community.

Ground 0.0 is crafted for both on- and off-court wear, capturing the modern spirit of padel where performance and lifestyle move hand in hand. Designed for movement, connection, and everyday self-expression, the collection takes the game beyond the court and into the way people socialise, connect, and go about their day.

At the centre of it all is HEINEKEN 0.0, crafted to seamlessly complement everyday social moments — whether planned or spontaneous. With its refreshing great taste, it fits naturally into any occasion. Zero reasons needed.

Caption: Ground 0.0 - built for movement, connection, and everyday expression; Heineken® 0.0 - crafted to fit effortlessly into everyday social moments.  

As the Global Beer Partner of Premier Padel , HEINEKEN 0.0, together with Playtomic and LÖK , continues to grow its footprint in one of the world’s fastest-rising sports — not only through the game itself, but through the vibrant culture surrounding it. From pre-game moments to post-match gatherings, padel is as much about social connection as it is about competition, making it a natural fit for the brand.

This connection is further brought to life through Serena Williams , Global Brand Ambassador for HEINEKEN 0.0, whose presence both on and off the court reflects the vibrant social spirit of padel. A 23-time Grand Slam champion and one of the world’s most iconic athletes, Serena has increasingly embraced padel as part of a more social and active way to enjoy racket sports. Her confidence, charisma, and natural connection to the game embody what Heineken® 0.0 stands for — being present not just for the sport itself, but for the meaningful connections and shared moments that come with it.

Bringing this cultural connection to life, Sean O’Donnell shared, “HEINEKEN 0.0 has always been about elevating social moments — wherever they happen and however they unfold.”

“Padel reflects that shift in modern sport. It’s fast, expressive, and inherently social, which makes it a natural space for Heineken® 0.0 through Ground 0.0 and our collaboration with Motherchuckers. This is about being part of how people are playing, connecting and expressing themselves today – not just on the court, but beyond it.”

Caption: Heineken® 0.0 brings a refreshing energy to the padel scene, and its great taste enjoyed anytime, anywhere.  Zero reasons needed.  

The launch came to life as a high-energy celebration that seamlessly blended sport, fashion, and social culture, with HEINEKEN 0.0 naturally woven into padel’s evolution as a lifestyle sport.

The evening began with a fashion-led on-court showcase, where the Ground 0.0 collection was brought to life through movement and self-expression, capturing the dynamic and social spirit of modern padel.

The spotlight then moved onto the court with an exhibition match featuring Christian Didier , Kotomi Ozawa , Pablo Molina , and Jade Leen . Fast-paced rallies and crowd-thrilling exchanges showcased padel’s signature mix of speed, skill, and social energy.

Guests were also invited to experience the sport firsthand through the HEINEKEN Padel Crash Course — a guided 30-minute coaching session designed to make the game accessible and easy to pick up, reinforcing the brand’s belief that the best moments are shared together.

As the evening progressed, the atmosphere evolved into a lively social celebration. DJ performances, interactive games, and on-ground activities kept the momentum going, with highlights including the One-Point Challenge, where winners walked away with exclusive Ground 0.0 merchandise.

The evening concluded with a seamless fusion of sport, style, music, and social connection, as HEINEKEN 0.0 brought a refreshing energy to the growing padel scene — with its great taste made to be enjoyed anytime, anywhere. Zero reasons needed.

Whether it’s celebrating after a padel match with friends, gathering at your favourite bar, or catching up at home, a refreshingly cold Heineken® 0.0 is the perfect companion for every occasion.

The exclusive Ground 0.0 collection is available for a limited time online and in-store at Motherchuckers .

For more information about Heineken® 0.0 and upcoming activities, visit https://www.heineken.com/my/en/campaigns/zero-reasons/

Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. We are all about being responsible — when you drive, never drink. Please #EnjoyResponsibly.