Returning this August with a bold new format, Heineken®’s biggest music event of the year transforms into Heineken® House — an immersive two-room music experience headlined by internationally acclaimed Swedish DJ and producer Axwell.
The dual-room concept combines high-energy performances on the Star Arena mainstage with the more intimate Star Club, a dedicated space featuring a 360-degree centre-stage setup that brings fans closer to the music and places them at the heart of the experience.
The event brings Heineken®’s global “Fans Have More Friends” platform to life through an immersive music-driven experience built on the belief that shared passions naturally connect people. Whether through music, football, or Formula 1, common interests have a unique ability to turn strangers into friends.
Across both rooms, Heineken® House showcases a diverse blend of sounds, performances, and interactive experiences, creating opportunities for fans to meet like-minded individuals, discover shared interests, and forge meaningful connections through the music they love.
Joining Axwell on the Star Arena mainstage is a line-up of acclaimed regional and local talents, including Blink, Dirty Signal, Mr. Yang, Viene, and AnnJo. Meanwhile, the Star Club will be headlined by Baby J and Tye Turner, alongside performances from Ashley Lau, Smooth Brain Girly, Mister Rodrigo, and MJ.
Heineken® House will take place on, delivering an unforgettable night of music, connection, and shared experiences.
MORE MUSIC, MORE CONNECTIONS, MORE REFRESHING EXPERIENCES
Bringing Heineken®’s global “Fans Have More Friends” platform to life in Malaysia, Heineken® introduces Just Say Hei (pronounced “Hi”) — a simple social initiative designed to help fans spark meaningful connections through shared passions. Rooted in the belief that fandoms bring people together, Just Say Hei transforms a simple greeting into the beginning of a new friendship.
Inspired by the way today’s Gen Z audiences are constantly connected online, the initiative aims to create more opportunities for digital interests to evolve into real-world interactions. By uniting people around the music, sports, and experiences they love, Heineken® encourages fans to turn shared passions into genuine conversations, lasting connections, and new friendships.
Through Heineken® House and the Just Say Hei experience, fans will have more opportunities to meet like-minded individuals, discover common interests, and create memorable moments together — proving that a simple “Hei” can go a long way in bringing people closer.
FROM STRANGERS TO FRIENDS
To bring the Just Say Hei spirit to life, Heineken® presents Heineken® House Sessions — a series of immersive club takeovers designed to build excitement and foster connections in the lead-up to the Heineken® House finale.
These sessions provide fans with the opportunity to connect through their shared love of music, meet like-minded individuals, and expand their social circles in a vibrant, welcoming environment. More than just a pre-event experience, Heineken® House Sessions help fans find the people they’ll share the Heineken® House journey with, transforming shared passions into meaningful real-world connections before the main event.
The Heineken® House Sessions will make their way across Kuala Lumpur, Malacca, and Penang, offering fans exclusive, invitation-only experiences ahead of Heineken® House.
To secure an invitation, visit @heinekenmy on Instagram, click the link in bio, and simply comment “HEI” to register for your preferred session:
- 20 June – Lane 23, TRX, Kuala Lumpur
- 11 July – Ting Livehouse, Malacca
- 25 July – Tsin Livehouse, Penang
Each session is designed to bring fans together through music, creating opportunities to connect with like-minded individuals and turn shared passions into lasting friendships before the main event.
Sean O’Donnell, Marketing Director of HEINEKEN Malaysia, said that Heineken® House embodies the brand’s global “Fans Have More Friends” philosophy, which celebrates the power of shared passions and fandoms to bring people together.
“Heineken® House is built on a simple belief — that people have more in common than they realise. Just Say Hei is that first step; a simple, pressure-free way to turn shared interests into real-world connections through what people already enjoy. “What makes Just Say Hei powerful is how it comes to life across the journey, from Heineken® House Sessions to the finale — creating opportunities for people to meet, connect and enjoy memorable experiences together through shared passions. There’s also a playful nod in the name itself. ‘Hei’ forms the first three letters of the brand and captures the spirit of Heineken®, turning a simple greeting, paired with a Heineken® in hand, into an effortless way for people to connect through shared passions,” added Sean.
At the heart of Heineken® House, fans can expect a range of interactive Heineken® experiences designed to spark connections and bring people together through shared passions, with more exciting details to be revealed in the lead-up to the event.
These experiences are created to transform simple interactions into meaningful moments of connection. With no awkward introductions or pressure, fans can naturally discover common interests, engage with like-minded individuals, and realise they have more in common than they may have thought — all through the things they love most.
Tickets to Heineken® House can be secured through the following ways:
- Purchase a Heineken® Music Pack, which includes 16 x 320ml cans of Heineken® and one (1) General Admission pass, available at selected major supermarkets while stocks last.
- Purchase participating Heineken® products for a chance to win two (2) VIP passes to Heineken® House.
For more information on Heineken® House, artist announcements, pass redemption mechanics, and Heineken®’s global “Fans Have More Friends” platform, visit www.heineken.com/my/en/campaigns/fhmf/.
All promotions, campaigns, and contests are subject to Terms and Conditions and are available while stocks last. Images, where shown, are for illustration purposes only. Heineken® and all related campaign events are strictly open to non-Muslims aged 21 and above. Heineken® advocates responsible consumption — if you drive, never drink. Please #EnjoyResponsibly.
