Chivas Regal’s iconic cultural movement, I Rise We Rise, enters its boldest chapter yet — unveiling fresh spaces and experiences that bring every kind of hustler together.
Taking place on 8 November 2025 at The Red Warehouse KL (formerly Industry CSL), the night debuts The RISE Room — a multi-sensory playground where music, fashion, and ambition collide.
This year’s theme, “Different Hustles, One Movement,” amplifies that spirit — bringing together diverse subcultures driven by authenticity, passion, and purpose.
Enter The RISE Room
Discover three unique zones within The RISE Room — each delivering its own soundtrack, style, and atmosphere.
The Warehouse
The main stage comes alive with headliner Tita Lau, backed by an electrifying roster including San, Vanns Ngo, DJ Joleen, Smooth Brain Girly, XU, and Mr Yang.
Beyond the music, guests can dive into immersive brand activations, a curated fashion showcase, and a premium cocktail bar led by Penrose — Malaysia’s best bar and ranked #10 on Asia’s 50 Best Bars.
The Block
Step into the heart of street culture — where Hip Hop and Baile Funk take the lead. Global talents Siang Yoo and Y3llo ignite the stage alongside DJ Julian, MRG, DJ 2aces, and Bronny from Drip KL.
Elevating the vibe, Penang’s famed Backdoor Bodega commands the bar with its award-winning craft — fresh from its accolades at both Asia’s and World’s 50 Best Bars Awards 2025.
The Techno Bus
Buckle up for a full-throttle techno takeover — featuring LHYST with local heavy-hitters Curzon and Annjo, powering the beat deep into the night.
Where streetwear meets the spirit of success.
This year’s edition introduces a special collaboration with TNTCO, the Malaysian streetwear force known for bold, playful, and proudly homegrown designs.
Together with Chivas Regal, they’ll drop exclusive pieces inspired by the brand’s global partnerships with Scuderia Ferrari HP and Arsenal — transforming the I Rise We Rise philosophy of teamwork, passion, and relentless ambition into wearable expressions of hustle and individuality.
The essence of I Rise We Rise is Chivas Regal’s conviction that success means more when we celebrate it together.
From the smooth signature of Chivas Regal 12, to the bold character of Chivas Regal XV, and the sophistication of Chivas Regal 18 — each expression embodies a journey of ambition and craftsmanship.
This year, the spotlight shines on Chivas Regal XV — a blend of the finest 15-year-old whiskies, finished in French oak casks. With indulgent notes of butterscotch and caramel, it’s crafted to elevate every celebration.
Register : https://www.chivas.com/en-my/rise-room/
