To celebrate the beautiful game, Carlsberg is taking its #BestWithCarlsberg experience to the next level – bringing fans together to reconnect with their mates and make game nights legendary again. Staying true to its mission of giving more people access to the best, the campaign encourages everyone to ditch the excuses and relive the joy of watching football together.
Late-night matches and flaky friends? Carlsberg gets it - the struggle is real. A recent consumer study revealed that fans often feel disconnected and stressed trying to rally the gang. That’s why Carlsberg is stepping in with real solutions to bring everyone back together. Through its latest campaign, fans can expect epic football nights made easy: exclusive jersey giveaways, unforgettable matchday hangouts, cold beers delivered to their doorstep, and the chance to win once-in-a-lifetime trips to the UK or Hong Kong to catch Liverpool FC live. It’s all about turning the usual match night into something effortless, exciting, and truly memorable, so fans can go all in
“We’re all about enabling unforgettable moments for football fans – because we are fans too,” said Stefano Clini, Managing Director of Carlsberg Malaysia. “At Carlsberg, we believe the best moments in life are meant to be shared. Football is more than a game, it’s an experience that brings people together. Our role is to enable fans to enjoy it to the fullest, with a cold Carlsberg in hand, their best mates around them, and nothing getting in the way of the moment. Through our #BestWithCarlsberg campaign, we offer probably the best beers, the best vibes, and the best matchday experiences our consumers can have.”
Kicking things off, Carlsberg is turning up the heat for a major match night on May 11 with epic viewing parties that bring the action to life in full 360°. Fans across Kuala Lumpur, Penang, and Johor Bahru can catch the game at simultaneous events packed with exciting activities.
Then, on May 24 and 25, Carlsberg is taking football nights even further with CarlsCrib — a specially curated experience at JAM, Petaling Jaya. Whether you're a die-hard fan, a casual watcher, or somewhere in between, CarlsCrib brings "the best of everything" under one roof. It's where football fever meets top-tier entertainment, all crafted the Carlsberg way.
This next-level event is set to turn match viewing into an all-out football celebration — more than just game night, it’s a full-on football festival. Expect stadium-worthy screens, multiple viewing zones, and even a locker room–style setup for that fully immersive matchday vibe.
But it doesn’t stop at the final whistle. CarlsCrib brings the energy with an electrifying entertainment lineup featuring international stars like Italy’s DJ VINAI and Hong Kong’s Pakho Chau, alongside local favourites Dior and DJ Nahsyk — setting the stage for two nights of non-stop hype.
Pakho Chau
The action spills beyond the stage with curated experiences like football juggler workshops, interactive simulators, and a sports arcade — perfect for both hardcore fans and casual viewers. Immersive spaces like the Locker Room and CarlsBar keep the vibes flowing with cocktail workshops and ice-cold Carlsberg all night long. And for the ultimate highlight, two lucky pairs will score tickets to watch Liverpool FC take on AC Milan live in Hong Kong.
Carlsberg is dialing up the #BestWithCarlsberg vibes with a special consumer promo that’s every football fan’s dream. Two massive prizes are up for grabs — and they’re seriously epic. For the Grand Prize, 10 lucky Liverpool FC diehards (plus their chosen sidekick) will get the chance to witness the magic live at Anfield Stadium in the UK! Picture the roar of the Kop, the pulse of the crowd, and the once-in-a-lifetime thrill of seeing football history unfold — all made unforgettable with Carlsberg.
Didn’t land the Grand Prize? No sweat — 1,300 fans will still walk away repping the Reds in style with a legendary Liverpool FC retro jersey.
Joining is easy: just buy a six-pack of Carlsberg from selected hypermarkets, supermarkets, convenience stores, 99 Speedmart, or your go-to online store. Out and about? Order a bucket at your favourite bar or three bottles at food courts and eateries to enter the running for that dream trip.
And to make sure fans are always match-ready, Carlsberg has teamed up with Grab to deliver ice-cold brews in cooler bags nationwide. Just tap, order, and chill — perfect for those nail-biting, last-minute game moments.
With over RM1,000,000 worth of prizes up for grabs, Carlsberg is turning every football night into a celebration to remember. Whether you're a loyal Liverpool FC supporter or just in it for the good vibes, there's something in it for everyone. So, rally your crew, soak in the electric matchday atmosphere, and cheer on your team — because the best moments are always better shared. No stress, no excuses — just unforgettable nights with great company.
Ready for the ultimate football season? Head to www.bestwithcarlsberg.my for the latest updates and campaign details, and follow @CarlsbergMY on Facebook and Instagram to stay in the loop.
