Get ready to ride into the Year of the Horse with greater luck, excitement, and festive energy than ever before. This Chinese New Year, Carlsberg invites you to Brewing Prosperity Together《一起發》 at CarlsCrib – CNY Edition, a dynamic celebration transforming 1 Utama’s outdoor car park from 30 January to 1 February 2026 into the ultimate destination for good fortune and festive fun.
Enter through the iconic hop leaf archway and into a high-energy crib where Carlsberg green meets bold festive reds in a striking fusion of colour, sparking CNY vibes all around. Featuring quality brews, creative crafts, exclusive fashion, and feel-good Carlsberg moments, this lively space pulses with the fearless energy of the Year of the Horse. Spots are limited—pre-register at www.carlscrib.my
“CarlsCrib – CNY Edition reflects how we bring the Carlsberg brand to life — through experiences that feel authentic, contemporary and centred around togetherness,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “CNY is a moment when people seek connection, optimism and shared joy. This crib brings those values forward in a way that is true to our brand, as we continue Brewing Prosperity Together and creating moments that are truly #BestWithCarlsberg.”
Open daily from 4pm to 10pm, this open-air crib comes alive with festive vibes, lively crowds, and picture-perfect photo spots—setting the stage for relaxed yet spirited CNY celebrations. Whether you’re catching up with friends or celebrating with family, it’s the go-to spot to enjoy the season together. Start the festivities right with a complimentary can of Carlsberg beer—because every great celebration deserves a perfect first toast.
Venture deeper inside and the fun keeps flowing. Join the interactive cocktail workshops at CarlsBar and craft your own Fire Horse Carlsberg-infused drinks, then hop between playful hotspots made for capturing IG-worthy moments that fuse tradition with modern flair.
Ready to level up your CNY celebrations? Head to the Golden Gallop—an adrenaline-fuelled obstacle course where speed, agility, and festive spirit take centre stage. Dash against the clock, clear hurdles, and collect hop leaf markers to climb the live leaderboard. Every two hours, top performers take home exciting rewards, including a Case Valker 20” travel luggage worth RM499, a stylish duffel bag, limited-edition tees, and more.
Beyond the thrill of the race, the celebration continues at the vibrant CNY Bazaar, where street culture meets festive fashion. Explore TNTCO’s exclusive drops or get hands-on at the MBTM booth, where you can design and print your own T-shirt on the spot—perfect for wearing through the night with pride.
As night falls, the main stage lights up with a dynamic lineup of trending buskers, high-energy live house acts, and headline performances that elevate the festive pulse of CNY. Highlights include Dissyco (低清) meeting fans on Day 2 in conjunction with the promotion of their highly anticipated film I’m Not Gangster, as well as a soulful showcase by rising local Mandopop talent Daniel Chezi (车志立) on Day 3, delivering heartfelt tracks that resonate with the crowd.
Just steps away, the CarlsCrib food stalls keep the celebration going with an irresistible spread of nostalgic bites, classic CNY favourites, and popular street eats—making it the perfect pitstop between music, games, and photo moments. Must-try highlights include Carlsberg-infused creations such as Beer-Braised Pork from Kuba Eats, Fifty Tales’ Mapo Tofu Noodles, Licky Chan Ice Cream, and the festive Lion Dance Angku by Floccus Floccus. Guests can refuel, raise a brew, and fully immerse themselves in the vibrant festive atmosphere.
With live music, thrilling games, hands-on workshops, and meaningful keepsakes, CarlsCrib – CNY Edition brings together everything Malaysians love about Chinese New Year. This Year of the Horse, Carlsberg invites friends and families to come together and Brewing Prosperity Together《一起發》—celebrating smooth moments, shared prosperity, and great company.
For the latest updates and more exciting highlights from CarlsCrib – CNY Edition, visit www.carlscrib.my or follow Carlsberg Malaysia on Facebook at facebook.com/CarlsbergMY and Instagram at @carlsbergmy.
