Carlsberg is turning up the excitement for game nights with CarlsCrib — the ultimate football celebration. This all-in-one immersive event brings together the best of football, music, food, entertainment, and ice-cold beer under one roof for two thrilling days.
Taking place on 24 and 25 May, CarlsCrib promises unforgettable football moments and major giveaways, including an incredible grand prize: two lucky winners, along with a friend each, will score a trip to watch Premier League champions Liverpool FC face off against AC Milan live in Hong Kong
As part of the #BestWithCarlsberg campaign, CarlsCrib will give fans exclusive access to premium match screenings, electrifying performances, and interactive football-themed activities—reinforcing the brand’s commitment to making football nights truly unforgettable. Carlsberg Malaysia Managing Director Stefano Clini shared, “CarlsCrib is our way of uniting football fans of every kind by bringing both diehard supporters and casual fans together, and providing access to more of the best - the best beer, the best vibes, and the best game night. We promise fans an elevated experience, and CarlsCrib will deliver in true #BestWithCarlsberg style.”
Guests will be treated to electrifying live performances by international sensations, including Hong Kong’s Pakho Chau, local talent Dior, and world-renowned Italian DJ duo VINAI. Throughout the venue, fans can dive into vibrant activity zones—test their aim at the Golden Boot, go virtual in the e-Game Hub, showcase skills on the Flex Field, and craft their own cocktails at the interactive CarlsBar Mixology Workshop. To complete the experience, the Styling Bench offers neon tattoo painting, grooming, and braiding to get fans game-day ready. CarlsCrib also immerses guests in a VIP locker room-inspired setting, complete with exclusive memorabilia and perfect photo ops
A major highlight at CarlsCrib is the Grand Prize giveaway. Guests who purchase six cans of Carlsberg on-site will receive entries into a lucky draw, where each night, one lucky winner will score a pair of match tickets, flight accommodations, and training session passes to watch Liverpool FC take on AC Milan live in Hong Kong
While CarlsCrib is the main event, the excitement continues with Carlsberg’s ongoing #BestWithCarlsberg consumer promotion. Ten lucky football fans will have the chance to win the ultimate prize—a trip for two to watch Liverpool FC live at Anfield Stadium in the UK. To enter, fans simply need to purchase a six-can pack of Carlsberg from hypermarkets, supermarkets, convenience stores, 99 Speedmart, participating e-commerce platforms, or enjoy Carlsberg at selected bars and eateries.
Beyond the Grand Prize trips to Anfield, the campaign is also giving away 1,300 exclusive LFC retro jerseys—perfect for fans looking to rep the Reds in style. To make game nights even better, Carlsberg is available via Grab with chilled beer delivered in specially designed cooler bags, ensuring the perfect match companion is always just a tap away.
Altogether, the #BestWithCarlsberg campaign is giving away over RM1,000,000 worth of prizes—bringing friends together and transforming match nights into unforgettable experiences. Whether you're cheering from home, catching the game at your local bar, or soaking in the atmosphere at an event like CarlsCrib, football is always better when it’s #BestWithCarlsber
Immerse yourself in the ultimate football experience! Visit bestwithcarlsberg.my/football for more
about the campaign, and follow @CarlsbergMY on Facebook and Instagram to stay ahead of the
game.
Whether you are a football fan or not, THIS place is for you and your friends! ⚽ Don't miss out and RSVP now! See you there!
FREE Entry
RSVP here: https://carlscrib.my/
Venue : Jam, PJ (Behind Gasket Alley)
Date : 24 – 25 May 2025
TIme : From 4PM onwards
