Events
Somersby Welcomes YEONJUN of TOMORROW X TOGETHER (TXT) as Its New No-Nonsense Ambassador

Global K-Pop sensation YEONJUN of TOMORROW X TOGETHER has been announced as Somersby’s new face across Asia. The 4th generation K-Pop ‘it-boy’ infuses his trademark authenticity into Somersby’s latest ‘No-Nonsense’ campaign — a bold move that resonates with a generation craving genuine, straightforward enjoyment over pretense.

Carlsberg’s Somersby unveils new global positioning with Gen Z-focused campaign

At Somersby, the philosophy is clear — ‘adulting’ is often filled with nonsense, stress, and unnecessary complications. While it isn’t always easy to escape the daily chaos, Somersby is here to show that things can feel a little lighter with a chilled, fruity refreshment that always hits the spot. That’s the essence of the ‘No-Nonsense’ platform: easy-going moments, crisp apple flavors, and a carefree spirit. Whether you're unwinding after work, catching up over the weekend, or simply taking a break from everyday demands, Somersby is a reminder that life doesn’t always have to be so serious.

Bringing this spirit to life is YEONJUN, celebrated for his playful humor, bold individuality, and of course, his love for apples. From brushing off advertising clichés to staying unapologetically true to himself, he embodies the energy at the heart of Somersby: fun, authentic, no jargon, no pretenses — just pure, carefree enjoyment.

“As one of the world’s most popular fruit-flavoured alcoholic beverages, Somersby continues to grow its relevance in Malaysia by tapping into authentic cultural voices and moments that matter,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. YEONJUN isn’t just a familiar face, he represents the generation that values authenticity, individuality, and playfulness. This isn’t your typical celebrity endorsement. We’re building something long-lasting, creating genuine connections with fans who crave fresh, meaningful experiences that go beyond just great taste.”

The campaign launches with a vibrant new film where the K-Pop star throws out the typical advertising clichés and does things his own way — the YEONJUN way. With a refreshing ‘No-Nonsense’ spin on the everyday chaos we all face, YEONJUN shines by simply being himself: authentic, humorous, and effortlessly real, just like Somersby. Catch YEONJUN in Somersby’s latest campaign film.

**Ready for some real fun? From 1 to 6 July 2025, Somersby is bringing its ‘No-Nonsense, Just Great Taste’ vibes to Pavilion Kuala Lumpur. Join in to celebrate unfiltered moments and share your own hilarious ‘adulting’ stories to score a complimentary can of Somersby 0.0.

And there’s more! Somersby is making sure K-Pop fans don’t miss out. From 1 to 31 July 2025, you can get exclusive Somersby x TOMORROW X TOGETHER’s YEONJUN postcards — available in four unique designs — while stocks last. Simply purchase any 8 bottles or cans of Somersby products in a single receipt to bring these iconic collectibles home.

For the latest Somersby promotions and activities, follow @SomersbyMY on Facebook
www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy. Learn about
Somersby and its refreshing range of ciders at www.somersby.com/my/

All activities are open to non- Muslims aged 21 and above.