Tiger Beer ushered in a bold new era with the official debut of its refreshed visual identity—an embodiment of the brand’s progressive spirit and unwavering ambition to lead through innovation. To celebrate this milestone, Tiger Beer hosted an exclusive launch event at Heineken Malaysia, where a striking projection mapping display lit up the brewery’s façade, showcasing the dynamic new design.
Tiger Beer Unveils Bold New Look with Spectacular Projection Mapping
Since 1932, Tiger Beer has been a symbol of breaking boundaries and challenging norms. The latest packaging revamp captures this fearless legacy, combining a modern aesthetic with the brand’s iconic, world-renowned taste. At the heart of the new look is a powerfully rising tiger—symbolizing ambition and resilience—framed by a revitalized color palette of bold deep blue, vibrant orange, and premium silver.
Inspired by the claw-like design in the letters “i” and “g” of the Tiger logo, the refreshed visual identity stands as a statement of unstoppable progress. It’s a proud and daring call to action for drinkers everywhere to Uncage Their Tiger.
Tiger Beer Brand Ambassadors Holding the Newly Refreshed Tiger Beer and Tiger Crystal Bottles
"Tiger has always stood for progress and this refreshed look is a bold move to uncage our true potential," said Willemijn Sneep, Marketing Director of HEINEKEN Malaysia. "It’s more than a design update - it’s a reflection of who we are: progressive, fearless, and constantly evolving. Launching it from our very own brewery felt right. It’s where the magic happens, and where our bold new look is proudly brought to life together with the people who make it all possible. After all, when we come together, we roar louder."
HEINEKEN Malaysia Management Team at the recent Tiger Beer refreshed packaging launch which took place at the HEINEKEN Malaysia brewery
The new packaging is being rolled out across all global markets, establishing a cohesive and modern identity for Tiger Beer worldwide.
The striking projection mapping wasn’t just a spectacle—it transformed the very brewery where Tiger Beer is crafted into a powerful stage for this bold reveal. Guests watched the brewery wall come to life before getting their hands on the newly designed Tiger, fresh from the source—a symbolic moment that marked a new era while honoring the brand’s heritage.
The HEINEKEN Malaysia brewery, where Tiger comes to life, served as a meaningful backdrop for this bold reveal
More than just a visual update, Tiger Beer continues to break new ground in the industry through daring collaborations and immersive consumer experiences that reflect its fearless, trailblazing spirit.
To celebrate its Roaring New Look, Same Great Taste campaign, Tiger is ramping up the excitement with nationwide promotions running from 1st April to 30th June 2025.
At selected coffee shops and food courts, customers who purchase three big bottles of Tiger Beer or Tiger Crystal will receive an exclusive foldable tote bag—available while stocks last.
Those purchasing Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager at participating bars, pubs, hypermarkets, supermarkets, convenience stores, and 99 Speedmart outlets can submit their entries to redeem exciting rewards, including the 8g 999.9 Tiger Gold Bottle or a limited-edition Tiger Travel Bag.
Online shoppers on Drinkies, Shopee, and Lazada who buy eligible Tiger bundles also stand a chance to receive a Tiger Travel Bag or RM5 Touch ’n Go eWallet credit, while supplies last. All promotions are subject to terms and conditions.
For more information and updates on the brand, head to Tiger4-0.tigerbeer.com and follow us on Instagram and Facebook.
This event and all Tiger Beer products are strictly for non-Muslims aged 21 and above. Tiger advocates responsible consumption and urges consumers not to drink and drive.
