1664 Blanc invites fans to embrace the French spirit of joie de vivre this festive season with its showcase at Pavilion KL from 5th December 2022 to 2nd January 2023. 

Rue 1664, a charming street brimming with joie de vivre (joy of living) which adds simple aesthetic pleasures to everyday occasions.

Register to enjoy a complimentary 1664 BLANC or 1664 ROSÉ or you may register to participate in Art with a Twist workshops to express your creativity with a twist:

1. Liquid Pouring Art- Try your hand at a step-by-step Liquid Pouring Art experience and bring home your very own masterpiece.

2. Mixology Class- Be a bartender for a day and learn how to shake up a cocktail with 1664 Blanc or 1664 Rosé, together with a local industry expert.

3. Tote Bag Customisation- Iron on designs that speak to you. Customise an exclusive 1664 Tote Bag and carry it with Parisian pride.

Just as the French appreciate the good things in life and make the ordinary into something more memorable, 1664 Blanc introduces Blue Hour to elevate evenings with great taste. As the sun sets, Blue Hour transforms dusk into an immersive experience that brings fans together to celebrate nightfall, exclusively at L’Atelier 1664. 

Sit back, enjoy a pint, and enjoy live performances every Wednesday to Sunday 8pm-10.30pm.

Let's join for an evening of playful elegance! 1664 invites wheat beer lovers to register at https://rue1664.com to visit the Rue 1664 showcase and enjoy a complimentary drink of 1664 Blanc or 1664 Rosé or secure a spot for the premium experience!

However, all activities are only open to non-Muslims aged 21 and above. When purchasing and enjoying 1664 Blanc or 1664 Rosé, remember to always #CELEBRATERESPONSIBLY – if you drink, don’t drive!

BLANC 1664
Date: 5th December 2022 to 2nd January 2023