For fans of Australian wine, Penfolds likely needs no introduction. Penfolds has been at the forefront of the Australian wine industry for almost as long as anyone in the country, with a history stretching back to 1844. The vineyards at Magill Estate in South Australia were created by the brand’s founders, Dr. Christopher and Mary Penfold. Cabernet Blends, Chardonnay, Durif, Pinot Noir, Riesling, Shiraz, and Tempranillo are among the many types and varieties offered by the well-known brand today.

First Global Brand Thematic

Penfolds’ focus has been set on the future for 178 years. The voyage has been led by visionaries who have dared to innovate and break new ground. Curiosity pushes Penfolds winemakers to explore and journey ‘above terroir,’ exploring for new frontiers, new opportunities, and new worlds to help carry the brand ahead.

With the debut of the brand’s first global brand thematic – Venture Beyond – in 2022, Penfolds will embark on an unexpected, fascinating, and visually compelling journey into the world of space exploration. This new zone opens up a variety of fun activities and out-of-this-world activations aimed at capturing the attention of global luxury shoppers.

Pop-Up Experience In Malaysia!

In Malaysia, Penfolds will host activations that will lead up to Penfolds: Terminal 1844, a pop-up that welcomes all those who dare to meet the extraordinary to Venture Beyond. Held from 14th to 24th July, 2022 at The Connection in Pavilion Kuala Lumpur, Penfolds: Terminal 1844 will be a playful yet shareable sommelier-hosted series of sessions that harbours a futuristic twist where visitors can enjoy a flight of Penfolds’ ‘House Style’ wines with carefully appointed food pairings.

Check out the Penfolds pop-up at Pavilion Kuala Lumpur during its limited-time run from 14th to 24th July, 2022! For details, visit Penfolds’s website.