Behind every Sapporo brew and manga illustration is a shared dedication to craftsmanship, quality and mastery. As Sapporo celebrates 150 years as Japan’s iconic first beer, Carlsberg Malaysia brings the spirit of Japanese artistry to life through manga-inspired limited-edition cans and immersive lifestyle experiences—honouring Sapporo’s brewing legacy since 1876.
At the heart of the celebration is a limited-edition can created in collaboration with renowned Japanese manga artist Hiroki Ishizawa. Featuring Sapporo’s founder, Seibei Nakagawa, the design reflects the discipline, precision and pursuit of quality that define Japanese craftsmanship. His adventurous spirit, resilience and mastery of the brewing craft laid the foundation for an extraordinary beer. Through bold manga-inspired illustrations, the limited-edition cans bring Sapporo’s 150-year journey to life as a collectible tribute to Japanese craft, culture and creativity.

Consumers can now explore Sapporo’s remarkable 150-year legacy at their fingertips through a dedicated manga-inspired anniversary experience that brings the brand’s story to life. Discover the digital journey of Japan’s iconic first beer at https://www.sapporobreweries.com/brands/spb/150th/en/

“In Malaysia, consumers are increasingly drawn to premium brands that offer more than quality alone — brands with a strong identity, authentic story and experiences that feel meaningful. The Sapporo limited-edition brings the brand’s story to life for consumers here, honouring its heritage as the iconic first beer of Japan while strengthening its relevance with discerning beer consumers," said Stefano Clini, Managing Director of Carlsberg Malaysia.

While the anniversary honours Sapporo’s rich heritage, it also invites consumers to experience Japanese craftsmanship in a uniquely Sapporo way. By visiting https://www.sapporobeermy.com/, consumers can upload a photo and see themselves reimagined as manga characters inspired by Japanese illustration styles.

The first 1,500 participants will receive a complimentary personalised manga lanyard delivered directly to their doorstep. Once all lanyards have been fully redeemed, subsequent participants will receive a RM10 Shopee e-voucher to use toward their next purchase of Sapporo Premium Beer.

In addition, Sapporo is bringing its anniversary celebrations across the Klang Valley through a series of lifestyle activations. Following immersive brand experiences at Plaza Arkadia, Desa ParkCity, from 24 to 26 July 2026 and Pavilion Bukit Jalil from 31 July to 2 August 2026, the celebration continues at ING Live Kuala Lumpur.

Consumers can explore Sapporo’s 150-year journey through manga-inspired installations, create personalised memories at the AR photo booth and enjoy interactive experiences inspired by the artistry and precision of Japanese beer craftsmanship.

At ING Live Kuala Lumpur, consumers can test their speed and precision in the Samurai Slash Challenge and master the “Perfect Pour” beer-tapping experience—a playful tribute to the artistry and craftsmanship that have defined Sapporo for generations. Adding to the excitement, the event’s top Sapporo spender will win a RM30,000 trip for two to Sapporo, Japan, offering the opportunity to discover the city where the brand’s remarkable journey began.

The celebration also extends to selected supermarkets and hypermarkets across Peninsular Malaysia, where consumers can take part in the Samurai Slash Challenge and redeem a personalised manga lanyard with the purchase of Sapporo products, while stocks last.

Shoppers can also discover Sapporo’s limited-edition 150th Anniversary promotional pack, featuring eight collectible cans and an exclusive anniversary glass inspired by Mount Yotei in Hokkaido—the birthplace of Sapporo Premium Beer. The promotional pack is available for a limited time only.

Together, these anniversary experiences bring 150 years of Japanese craftsmanship to life in fresh and memorable ways—from collectible can designs and manga-inspired activities to meaningful moments shared over a glass of Sapporo.

For more information and the latest updates, follow @SapporoMY on Facebook and Instagram. All promotions and activities are open to non-Muslims aged 21 and above. 

When purchasing and enjoying Sapporo Premium Beer, remember to #CELEBRATERESPONSIBLY. If you drink, don’t drive.