Following the debut of Tiger Courage Beats, Tiger Beer extends its Roar With Courage campaign into a live, communal experience with the Tiger Roar Asian Music Festival. The event serves as the campaign's crowning moment—uniting music, culture, and shared human connection to honor the acts of bravery that drive progress. Throughout the initiative, Tiger has encouraged people to reflect on their own turning points—moments of doubt or uncertainty when they chose to push forward. At the festival, those personal journeys converge into one collective, resonant celebration of courage.
Get ready for a powerhouse showcase of Asian music, featuring a killer blend of international stars and local favourites. Topping the bill are rock legend Paul Wong (Beyond) and genre-defying artist ØZI, alongside Malaysia's finest—3P, ManHanD, Dato' Maw, Elva Suyan, and S.A.C. From hard-hitting rock and smooth R&B to M-pop and hip-hop, every performance proves that courage sounds different on everyone. Mark your calendars for Saturday, 31 October 2026, 5 PM–12 AM at MIECC, Seri Kembangan—this is one night you won't want to miss.
“Every courageous act starts with an individual, but it becomes more powerful when others recognise it. Tiger Courage Beats has shown us that Malaysians have powerful stories to tell, and Tiger Roar Asian Music Festival is where those stories come together through music, culture and celebration,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.
The festival follows the debut of Tiger Courage Beats, an AI-powered digital experience that turns personal courage stories into custom Courage Songs. Users can pick their desired genre, voice, and language before their story is converted into a shareable audio-visual track for social media.
Passes are limited and available for redemption via selected channels, subject to promotion mechanics. GA passes grant standard entry, while VIP passes come with added privileges—priority entry, VIP-only restrooms and bar access, and (1) one free drink voucher.
Tiger Courage Beats
From now until 15 September 2026, participants can visit tigercouragebeats.com to submit their personal courage story and create up to two customised AI-generated Courage Songs. Each eligible participant will receive one (1) VIP pass to the Tiger Roar Asian Music Festival, subject to availability on a first-come, first-served basis.
Convenience Stores
Between 1 September and 15 October 2026, customers who spend RM30 or more on Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager at participating KK Mart, 7-Eleven, BilaBila Mart, myNEWS, CU, GT Mart, and MiX outlets in Peninsular Malaysia may submit their receipts via https://uncage.tigerbeer.com/ to redeem one (1) VIP festival pass. A total of 600 VIP passes are allocated for this promotion, available while stocks last on a first-come, first-served basis.
Participating Restaurants, Pubs and Bars
From 1 September to 15 October 2026, customers at participating restaurants, pubs, and bars nationwide can purchase either one (1) bucket of bottled Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager to receive one (1) entry, or one (1) Tiger Draught set—with set offerings varying by outlet—to receive five (5) entries. Receipts can be submitted via https://uncage.tigerbeer.com/ for a chance to redeem rewards on a first-come, first-served basis. Available prizes include two (2) VIP passes to the Tiger Roar Asian Music Festival (limited to 400 prizes) or RM50 Touch 'n Go eWallet credit (limited to 1,000 rewards).
Shopee and Lazada
Spend RM50 or more on Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager at participating Shopee or Lazada stores between 1 September and 15 October 2026. Submit your receipt at https://uncage.tigerbeer.com/ to redeem two (2) VIP passes—only 100 rewards are available, so act fast!
General Admission Releases
GA passes will be released in batches via Ticketmelon. Keep an eye on Tiger's official social media for the release schedule, and register during each window while passes last.
Stay updated by following the brand on Instagram and Facebook. All promotions, campaigns, and contests are subject to Terms and Conditions and are available while stocks last. This campaign is not sponsored, endorsed, or administered by, or affiliated with, Facebook or Instagram.
