This collaboration ushers in an exciting new era for 1664, blending Pattinson’s distinctive style and perspective with the brand’s Parisian heritage and effortless sophistication. Together, they inspire the world to experience ‘good taste’ from new perspectives, with 1664 standing as the beer that unites people.

The pairing of Robert Pattinson and Brady Corbet represents a bold creative step for 1664, merging sophistication with a distinctive edge. This collaboration perfectly captures the essence of 1664—unconventional, effortlessly stylish, and self-assured.

“We’re thrilled to unite Robert Pattinson and Brady Corbet, two icons of modern creativity, to create a campaign that dramatises the debate of good taste,” said Nikola Maravic, Global Marketing Director, 1664. “Together, their unique personalities and creative styles challenge convention, with 1664 being at the heart of the discussion. Our longstanding mission to elevate beer into a premium lifestyle experience is underway.

Pattinson’s presence infuses 1664’s world with fresh energy and a playful charm, culminating in one simple truth everyone can agree on — 1664 is the definition of good taste.

Mavaric continues: “With Robert as the face of our next global campaign, we have a unique opportunity to take 1664 into new cultural territory and reach audiences in exciting new ways. This is more than a partnership, it’s a statement of intent

Stay tuned as 1664 unveils more from its bold new partnership with cultural icon Robert Pattinson — with plenty of exciting surprises still to come.