Over the weekend of 13th and 14th June, the world’s No.1 French beer, 1664, transformed TRX’s Raintree Plaza into a vibrant cultural playground as Bon Appétit-lah returned with its boldest edition to date. Marking the brand’s first-ever Asia-wide exclusive collaboration with urban fashion powerhouse CLOT—founded by Edison Chen—the event delivered a stunning fusion of French brewing excellence and cutting-edge streetwear culture, drawing nearly 6,800 enthusiastic attendees.
The two-day extravaganza exceeded expectations, offering guests a rich blend of East meets French. Specially curated Asian dishes with French-inspired twists from some of the city’s top restaurants and food vendors delighted taste buds, while a high-energy lineup of local and international artists kept the atmosphere electric throughout.
The celebration kicked off on 13th June with headliner Mat.Joe igniting the stage, joined by standout sets from Ashley Lau, Roshan, and Bate—setting the vibe for an unforgettable opening night that kept the crowd dancing late into the evening. The energy carried through to 14th June, where the finale soared with a powerful headline performance by Nick Chou (NICKTHEREAL), backed by high-energy sets from NYK, Mdm Woo, and Dirty Signal
"The response to Bon Appétit-lah this year has been phenomenal. We witnessed nearly 6,800 guests embracing our vision of transforming everyday moments into extraordinary celebrations. Our collaboration with CLOT brought a fresh dimension to how people experience beer culture in Malaysia, blending French brewing heritage with street-smart edge in ways that resonated deeply with our audience," said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.
A standout feature of the event was the exclusive 1664 x CLOT speakeasy-style fabric store, where limited-edition merchandise was quickly snapped up by beer lovers and fashion enthusiasts eager to own a piece of this iconic collaboration.
Riding on the momentum of its overwhelming success, the partnership continues beyond the main event. Those who missed the spectacular weekend can still experience 1664’s Blue Hour at 30 outlets nationwide throughout June and July, with chances to win exclusive 1664 x CLOT merchandise.
Fans can also bring home a special keepsake—the limited-edition 1664 x CLOT ceramic tumbler—available with 1664 purchases at selected supermarkets, hypermarkets, and online retailers nationwide.
Follow @1664malaysia on Facebook and Instagram for highlights from the event and updates on
future happenings.
