Carlsberg pulled out all the stops for game nights with the ultimate football celebration at CarlsCrib—an all-in-one immersive experience that brought together the best of football, music, food, entertainment, and beer under one roof. Over 8,000 fans joined the action-packed two-day event, which featured unforgettable football moments and exciting grand prize giveaways. Two lucky winners, along with a friend each, scored a dream trip to watch Premier League champions Liverpool FC face off against AC Milan live in Hong Kong.
As part of the #BestWithCarlsberg campaign, CarlsCrib provided fans exclusive access to premium
match screenings, epic performances, and engaging football-themed activities, reaffirming the brand’s mission to make football nights unforgettable. Carlsberg Malaysia Managing Director Stefano Clini shared, “CarlsCrib is our way of uniting football fans of every kind, by bringing both diehard supporters and casual fans together, and providing access to more of the best - the best beer, the best vibes, andthe best game night. We promised fans an elevated experience, and CarlsCrib delivered in true #BestWithCarlsberg style.”
Guests were treated to electrifying live performances from both local and international stars, including Hong Kong’s Pakho Chau, Malaysian songstress Dior, and globally renowned DJ duo VINAI from Italy. Throughout the venue, fans explored vibrant activity zones—testing their skills at the Golden Boot challenge, going virtual at the e-Game Hub, showcasing tricks on the Juggler Field, mixing drinks at the CarlsBar Mixology Workshop, and getting match-day ready with neon tattoos, grooming, and braiding at the Styling Bench.
CarlsCrib also offered an exclusive VIP experience styled like a locker room, complete with photo ops and rare memorabilia on display. One of the biggest highlights was the Grand Prize giveaway. Guests who purchased six cans of Carlsberg on-site earned entries into the lucky draw. Each night, one lucky fan won a prize package that included match tickets, flights, accommodation, and training passes to watch Liverpool FC take on AC Milan live in Hong Kong.
One of the winners, Cheah Kok Huy, shared, “I’ve been a Liverpool fan my whole life. It’s a dream come true to see them in action. Watching them live with my best mate? Absolutely unreal. I never imagined I’d get this close to the team I’ve loved for years. Thank you, Carlsberg, for making it happen!”
With CarlsCrib as the centrepiece, the celebration continues through Carlsberg’s ongoing #BestWithCarlsberg consumer campaign. Ten lucky football fans still have a chance to win the ultimate prize—a trip for two to watch Liverpool FC live at Anfield Stadium in the UK. To enter, fans simply need to purchase a Carlsberg six-can pack from hypermarkets, supermarkets, convenience stores, 99 Speedmart, participating e-commerce platforms, or enjoy Carlsberg at their favourite participating bars and eateries.
Beyond the Grand Prizes to Anfield, the #BestWithCarlsberg campaign is also giving away 1,300 exclusive LFC retro jerseys—perfect for die-hard Reds supporters who want to show their colours in style.
To ensure fans are fully geared up for game night, Carlsberg is also available on Grab, offering chilled beer delivery in specially designed cooler bags across the country—so fans never have to miss a moment of the action.
Altogether, the #BestWithCarlsberg campaign is giving away over RM1,000,000 worth of prizes—bringing mates together and turning every match night into an unforgettable experience. Whether you're cheering from home, a local pub, or an epic event like CarlsCrib, football is always better when it’s #BestWithCarlsberg.
Immerse yourself in the ultimate football experience! Visit bestwithcarlsberg.my/football for more information and follow @CarlsbergMY on Facebook and Instagram to stay in the game.
Remember to always #CELEBRATERESPONSIBLY
