Carlsberg Smooth Draught wrapped up its World of Smooth 2025 campaign with the CarlsCrib Smooth Edition flagship finale—a two-day celebration held at Sentul Depot, Kuala Lumpur, on 19 November 2025. The event drew approximately 5,000 guests for a multi-sensory experience featuring spicy flavours, smooth beer, and feel-good vibes.

Event Highlights:
Immersive Experience: The event fused spicy cuisine with Carlsberg Smooth Draught across three flavour-inspired zones—Chinese, Indian, and Thai—alongside the vibrant Smooth Street.

Spicy Passport: The first 500 guests each day received a complimentary Spicy Passport, unlocking a curated tasting trail of spicy bites such as Mala Chicken, Pani Puri, and Squid Balls, all paired with ice-cold Carlsberg Smooth Draught.

Activities: Attendees engaged in cocktail workshops hosted by Soma Bar, enjoyed interactive games like the Spicy Hammer and Claw Machine, and captured memories at an AI-powered photo booth.

Entertainment: The energy stayed high with performances by six international acts from Hong Kong, Malaysia, Italy, and Thailand, including Shiga Lin, Tydel, YuNoHoo, Angemi, Roxy June, and DJ Tick featuring Reeve. Local live band Fang Kong further elevated the atmosphere.

Responsible Drinking: As part of its #CELEBRATERESPONSIBLY initiative, Carlsberg partnered with Grab and Buddy Driver to offer ride promotion codes, encouraging guests to get home safely.