Indulge your senses with the newly launched Edelweiss Peach, now available for purchase at selected outlets across Peninsular Malaysia.

Prepare to awaken your senses with the arrival of Edelweiss Peach in Malaysia! This refreshing new creation from Heineken Malaysia Berhad blends the crisp qualities of wheat beer with a delicate hint of sweet peach, offering a burst of fruity refreshment in every sip. 

Now available in 320ml cans, you can find Edelweiss Peach at selected supermarkets, hypermarkets, and convenience stores across Peninsular Malaysia. Made from golden wheat and infused with the sweetness of peaches, this bright, delightfully refreshing drink adds a playful touch to everyday moments with its subtly sweet notes and crisp, fruity finish.

“We are thrilled to introduce Edelweiss Peach to the Malaysian market, a vibrant new variant that has already garnered positive feedback from consumers. With this launch, we're proud to offer a flavor experience that embraces the lighter, more enjoyable side of life. Our ‘Feel the Peach’ campaign reflects the essence of this innovation, and we’re excited to see how our consumers incorporate Edelweiss Peach into their everyday moments,” said Willemijn Sneep, Marketing Director of HEINEKEN Malaysia.

The ‘Feel the Peach’ campaign is a playful extension of the brand’s ‘Feel the Alps’ initiative, both aimed at delivering a rich, sensorial experience. This new campaign captures the sweet, fuzzy essence of peaches, inviting everyone to savor life’s simple pleasures. This October, be on the lookout for Edelweiss Peach booths at selected hypermarkets and supermarkets, where you can feel and taste the peach firsthand.

Promotions and Merchandise

At AEON, shoppers can immerse themselves in the vibrant world of Edelweiss with our latest ‘Feel the Peach’ campaign, which captures the playful and lively spirit of Edelweiss Peach. This campaign encourages consumers to savor life’s simple pleasures with every sip.

To celebrate the launch, shoppers can enjoy exclusive promotions and merchandise at select outlets. From backpacks and tote bags to complimentary cans of Edelweiss Peach, there’s plenty to take advantage of while stocks last. Edelweiss Peach is available across Peninsular Malaysia at selected supermarkets, hypermarkets, convenience stores, and online through retailers such as Drinkies.

For more details on the “Feel the Peach” campaign and promotions, follow the brand on Instagram. Please note that Edelweiss and all related promotions are strictly for non-Muslims aged 21 and above. Edelweiss encourages responsible consumption and reminds consumers not to drink and drive.