ELEVATE YOUR MUSIC EXPERIENCE AT HEINEKEN® REFRESH THIS JUNE
Immerse yourself in the ultimate music event with an incredible lineup spanning different genres, including performances by Alok, WUKONG, Blink, and more.
Embark on a captivating audio-visual journey!
Heineken® Refresh returns to astonish fans with an exciting new experience that will leave audiences amazed! Get ready to immerse yourself in a star-studded lineup featuring global EDM sensation Alok from Brazil, making his debut performance in Malaysia alongside diverse cross-genre acts, all set against a 360° audio-visual journey.
Taking place on June 15th at Sunway Lagoon Surf Beach, Heineken® Refresh is part of Heineken®'s vibrant global music platform, "Refresh Your Music, Refresh Your Nights", offering fans an unforgettable experience.
But there's more; Heineken® is once again delivering fresh experiences by introducing an innovative way for fans to engage with their favorite artists during performances. With Heineken®'s interactive live voting feature, fans can now choose the music genre they want to hear in real-time.
Headlining the event is Alok, renowned for hits like "Hear Me Now" and "Deep Down", marking his eagerly anticipated debut performance in Malaysia curated by Heineken®. Joining the lineup is regional sensation WUKONG, known for blending ethnic Asian elements with captivating sounds, and Malaysia's EDM maestro Blink, along with special guests Glenn Yong and Victoria, delivering a dynamic fusion of cross-genre music. Blink's energetic mixes will be complemented by a live orchestra, creating a unique spectacle.
Fans can participate by voting for their preferred music genre during sets by Malaysia's favorite DJs, Mr. Yang B2B Ashley Lau and MJ, ensuring a fresh and dynamic experience. Anticipate lively mosh pits and electrifying drops as the DJs infuse their own twist into various genres, making the event truly one-of-a-kind.
Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, expressed, "Heineken® Refresh unites fans from diverse cultures and music preferences, inspiring discovery and broadening musical horizons. With music deeply embedded in Heineken®’s DNA, we’re excited to activate Heineken® Refresh for the second time around, building on the overwhelming response from our debut event in 2022. From the innovative Heineken®️ Fresh
List to our flagship music event, fans can anticipate yet another unique experience. Heineken®️ continues to challenge conventions, believing that life tastes better with an open mind. So expect an electrifying fresh experience once again at Heineken®️ Refresh.”
In the lead-up to the event, Heineken® is giving fans the opportunity to explore new music genres through Heineken® Refresh Your Music Outlet Activations. These activations will be held from now until June in various locations including Klang Valley, Penang, Perak, Malacca, and Johor. Fans can look forward to an engaging experience as they broaden their musical preferences and receive a personalized Heineken® playlist tailored to their personality! Moreover, consumers have the chance to win a limited edition Heineken® coaster and exclusive passes to Heineken® Refresh.
Get ready and secure your passes to this year’s Heineken® Refresh; back to dazzle with a fresh twist to redefine music discovery for all fans! Passes are now available on http://refreshyourmusic.my, and remember to follow Heineken® on Instagram and Facebook for update and details for a sensational ride at Heineken® Refresh!
Heineken® and all these happenings are strictly for non-Muslims aged 21 and above. When you drive, never drink. Please #EnjoyResponsibly.