Blending a modern twist into the traditional festive season, 1664 bridges Christmas cheer and Lunar New Year joy—celebrating the art of turning the ordinary into EXTRAordinary through design and taste. This festive season, 1664 partners with renowned French artist Camille Walala to infuse contemporary artistry into timeless traditions, transforming celebrations into expressions of style, colour, and connection.
Designed to turn casual moments into joyful celebrations with family and friends, the 1664 x Walala artist-edition showcase draws inspiration from the electric energy of togetherness and the uninhibited spirit of the festive season. Through her signature bold colours, striking geometric patterns, and immersive installations, Walala adds a modern artistic flair to elevate time-honoured festive traditions.
Walala has pushed the boundaries of street art and urban design through her signature large-scale, explosively colourful interventions in public spaces. Now, her distinctive patterns reinterpret 1664’s iconic blue-and-white identity, transforming the can into a limited-edition collectible that is both stylish and celebratory—bringing a touch of Parisian flair to festive tables, parties, and gifting moments.
"This marks an EXTRAordinary moment for 1664, our first-ever Asia-wide festive artist collaboration and second global partnership, featuring none other than celebrated French artist Camille Walala,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “As the No.1 selling French beer in the world, we’re proud to bring a modern twist to festive celebrations, combining good taste with creativity in a way that feels EXTRAordinary and effortlessly stylish."
And the celebration doesn’t stop there. Exclusively in Malaysia, 1664 brings festive magic to life through a celebration of creativity and style. Inspired by its collaboration with Camille Walala, 1664 transforms her vibrant, signature artistry into a lively and immersive experience—A Very EXTRA-ordinary Blue Christmas. Taking place from 12–19 December at The Exchange TRX, Kuala Lumpur, guests are invited to experience a celebration that’s as vibrant, playful, and delightfully EXTRA-ordinary as 1664 itself.
Camille Walala, whose visual style famously breathes life into everyday spaces from city facades to interiors, was the ideal partner to amplify 1664’s unique blue identity, together with vibrant, festive colours – all with a modern twist. “I’ve always been drawn to the spirit of celebration and the power of colour to evoke joy,” said Walala. “Working with 1664 gave me the opportunity to channel that spirit into a design that feels fun, expressive, and full of life—perfect for the upcoming festive season and Lunar New Year gatherings.”
Simply purchase 1664 products in-store or online at participating outlets to redeem an exclusive 1664 x Walala umbrella—designed to add style to every occasion, rain or shine. Available nationwide at selected outlets from November to December 2025, while stocks last.
The limited-edition 1664 x Walala artist cans are available at leading retailers nationwide, including Lotus’s, AEON, Jaya Grocer, Village Grocer, Food Merchant, BIG, Shopee, and GrabMart.
From festive gatherings to thoughtful gifting, 1664 invites fans to celebrate the season with great taste and bold design—making every moment EXTRAordinary.
Follow @1664malaysia on Facebook and Instagram for more info on the happenings.
All activities are open to non- Muslims aged 21 and above. When purchasing and enjoying 1664, remember to always #CELEBRATERESPONSIBLY – if you drink, don’t drive!
