As golden hooves usher in the warmth of reunion, Carlsberg gallops into the Year of the Horse, celebrating the festive season where smoothness and prosperity stride side by side.

As golden hooves usher in the warmth of reunion, Carlsberg gallops into the Year of the Horse—celebrating a festive season where smoothness and prosperity stride hand in hand. Adorned with auspicious, Chinese zodiac–inspired limited-edition packaging, Carlsberg continues its tradition of Brewing Prosperity Together 《一起發》—with every sip, every cheer, and every unforgettable reunion.

Inspired by the nobility of the Horse and the timeless elegance of Chinese lacquer art, the CNY festive packaging features majestic steeds emerging from swirling clouds formed from Carlsberg’s signature hop leaf—symbolising an upward journey toward lasting good fortune, smoothness, and prosperity. Rendered in auspicious crimson, radiant gold, and Carlsberg’s iconic jade green, the design exudes joy, harmony, and optimism. Through layered textures and contemporary detailing, a boldly charging Horse propels the spirit of the new year forward, standing as a powerful emblem of rising luck and unstoppable momentum.

Inspired by the nobility of the Horse and Chinese lacquer art, the CNY festive packaging features majestic steeds rising from cloud-like forms shaped from Carlsberg’s signature hop leaf, symbolising continuous good fortune, smoothness, and prosperity.

“At Carlsberg, we believe celebrations become more meaningful when we bring people together in the spirit of reunion and renewal. This coming CNY, we’re proud to unveil a festive identity that is part of a unified regional rollout across Malaysia, China, Singapore, Hong Kong, and Vietnam — our way of delivering #BestwithCarlsberg moments to consumers across Asia,” said Stefano Clini, Managing Director of Carlsberg Malaysia. “Everything we do this season is anchored in a clear purpose: Brewing Prosperity Together, as we raise the bar once again and wish everyone a smooth, prosperous, and memorable Year of the Horse with our perfect brews.”

Dressed in auspicious crimson, radiant gold, and Carlsberg’s iconic jade green, the design radiates joy, harmony, and optimism, with a bold Horse charging into the new year as a symbol of rising luck and forward momentum.

To usher in the Year of the Horse with smooth and prosperous celebrations, Carlsberg is bringing extra ‘ong’ on-ground with its signature CarlsCrib: CNY Edition, taking place in Kuala Lumpur from 30 January to 1 February 2026. Expect festive thrills, exclusive goodies, irresistible bites, live house vibes, and plenty of reasons to raise a smooth, prosperous toast with Carlsberg. Stay tuned to our socials @CarlsbergMY—trust us, you won’t want to miss what’s brewing.

his CNY, Carlsberg invites consumers to celebrate Shaking Prosperity Together at selected supermarkets and hypermarkets nationwide. Simply spend RM288 on participating Carlsberg brands and step up to the Shaking Prosperity Tree for a chance to shake and win exciting instant rewards—including a limited-edition Carlsberg Rummy Set, perfect for festive play and family fun. The on-ground activation runs from 12pm to 5pm at selected outlets, transforming everyday shopping into a hands-on lucky moment where prosperity comes with a shake and celebrations are elevated with Carlsberg’s signature smoothness.

Step up to the Shaking Prosperity Tree for a chance to shake and win exciting rewards including our limited-edition Carlsberg Rummy Set!

Auspicious moments keep rolling in—because why choose just one when you can celebrate with Carlsberg and the entire brew crew? Shoppers who purchase three cartons of 1664 at selected super- and hypermarkets will receive a limited-edition 1664 Rummy Set. Connor’s fans won’t miss out either: purchase three cartons to score a BBQ grill, perfectly timed for reunion feasts and lively backyard gatherings.

Shoppers picking up three cartons of 1664 at super-hypermarkets will receive a limited-edition 1664 Rummy Set.

Looking for something travel-ready? In Peninsular Malaysia, purchase three cartons of Carlsberg Smooth Draught, Sapporo, or Somersby (with Sapporo included in the mix) to receive a stylish 20” luggage bag. Meanwhile, in Sabah and Sarawak, any combination of two cartons of Carlsberg Smooth Draught paired with either Sapporo or Somersby unlocks the same sleek reward.

In Peninsular Malaysia, three cartons of Carlsberg Smooth Draught, Sapporo or Somersby (with Sapporo included in the mix) earns you a stylish 20” luggage bag.

Fans of Connor’s aren’t left out either — three cartons will score them a BBQ grill, just in time for reunion feasts and backyard parties.

What’s better than receiving angpows this CNY? Winning them just by shopping exclusively at 99 Speedmart! From 1 January to 28 February 2026, shoppers who purchase any Carlsberg products stand a chance to share in a generous RM288,888 cash prize pool. Every week, 11 lucky winners will score a RM1,788 angpow, while another 168 shoppers walk away with RM99. And that’s just the beginning!

From 1 January to 28 February 2026, consumers have the chance to win RM3,888 (8 winners every week!) or RM178 (88 winners weekly) just by raising a glass with Carlsberg. Enjoy any 3 bottles of Carlsberg Danish Pilsner, Carlsberg Smooth Draught, Connor’s, or Sapporo at your favourite food courts or restaurants, and you’ll receive a limited-edition Carlsberg playing card deck plus one contest entry. Prefer pubs and bars? Spending RM68 on Carlsberg brands earns you one entry, while choosing 1664, Connor’s, Sapporo, or Somersby gives you two. Whether you’re out with friends or enjoying a well-earned nightcap, your next toast could be the lucky one.

Spending just RM20 at participating convenience stores? You’ll instantly earn RM5 Touch 'n Go credit and be in the running to win a brand-new iPhone 17 Pro. Small spend, big rewards!

This Year of the Horse, Carlsberg invites everyone to gallop into a year of smoothness, prosperity, and continued Brewing Prosperity Together.
For the latest updates on Carlsberg’s CNY celebrations, promotions, and locations, visit http://www.bestwithcarlsberg.my or follow @CarlsbergMY on Facebook and Instagram