As the festive season approaches, Heineken® is encouraging everyone to unplug and embrace genuine connections. With the message "Celebrations Are Best When Your Phones Take a Rest," the brand invites people to set their devices aside and fully engage with friends and loved ones.

Earlier this year, Heineken® introduced its global Boring Phone campaign, promoting the idea of “disconnecting to reconnect.” The campaign emphasizes the joy of real-life interactions over digital ones, encouraging people to keep it “boring” online and prioritize meaningful offline moments with friends, places, and experiences.

In Malaysia, Heineken® is bringing this vision to life with its Celebrate Boring campaign, kicking off on November 18th. The initiative features captivating global brand films, dynamic digital activations, and immersive on-ground experiences—all designed to inspire Malaysians to trade screen time

Starting December 6th, the excitement goes digital with the fun and engaging Heineken® 404 Boring Meme challenge. This initiative invites consumers to pause their endless scrolling and reconnect with the real world during the holiday season. To participate, simply repost the meme on your Instagram Stories, tag @HeinekenMY, and stand a chance to win exclusive passes to the highly anticipated Heineken® Boring Social Parties happening this December.

These exclusive parties, curated in collaboration with Saturday Selects and Motherchuckers, are the perfect way to celebrate Christmas and New Year’s Eve. At these phone-free events, guests can safely store their devices and enjoy immersive experiences, uplifting vibes, and specially curated activities—all while savoring a refreshing Heineken®. It’s the ideal setting to forge real connections without the distractions of the digital world.

the Heineken® 404 Boring Meme challenge and stand to win exclusive invites to the Heineken® Boring Social Parties this December. (Right) Heineken® Phone Lockers at participating bars: Swap your phone for a cool, refreshing Heineken® and enjoy the night without distractions.

Phones Off, Night On!
From December 2024 to January 2025, Heineken® is bringing the excitement to pubs and bars nationwide with its "Phones Off, Night On" activations. At participating venues, patrons can securely store their phones in Heineken® Phone Lockers and enjoy a refreshing Heineken® in return, transforming screen time into meaningful face-to-face moments.

Win the Exclusive Heineken® Boring Phone
Heineken® fans can also participate in a nationwide contest to win the exclusive Heineken® Boring Phone, created in collaboration with Boston-based streetwear curator Bodega. This limited-edition minimalist phone is designed to strip away distractions, offering only calls and texts—proving that sometimes, less truly is more.

How to Enter
Simply purchase a set or bucket of Heineken® or two cans of Heineken® 0.0 at participating bars. Winners will have the opportunity to swap digital distractions for a unique device designed to foster genuine connections.

Joyce Lim, Marketing Manager – Premium at Heineken Malaysia Berhad, underscores the campaign's significance:
"Heineken® believes life tastes better when lived in the moment. In a world overwhelmed by constant notifications, it’s vital to unplug and connect with those around us. For Gen Z and Millennials especially, who increasingly value being present, the campaign tagline ‘Celebrations Are Best When Your Phones Take a Rest’ is more than a call to action—it’s a reminder to fully engage and enjoy refreshing experiences with Heineken®."

Get Involved
To join the online challenge, learn more about winning a Heineken® Boring Phone, or explore the Phones Off, Night On activations, visit Heineken’s official website. Stay updated on Instagram (@HeinekenMY) and Facebook (HeinekenMYS).

Heineken®’s festivities are exclusively for non-Muslims aged 21 and above. Remember, when you drive, never drink. Let’s #EnjoyResponsibly!