Heineken® Refresh Your Music is back!

This time, taking the music experience to a whole new level. It’s not just about refreshing playlists anymore; it’s about breaking social boundaries and reimagining how music connects us all.

Introducing REFRESHING SESSIONS by Heineken® - a bold, new pop-up music series designed to spark unexpected encounters. It brings together music fans from different walks of life, encouraging them to explore new sounds, step out of their comfort zones, and turn spontaneous moments into lasting memories—all with a refreshing twist, courtesy of Heineken®.

To bring this experience to life, Heineken® is teaming up with the Timeleft app - a platform built to connect strangers and spark meaningful conversations. Through Timeleft, consumers can join REFRESHING SESSIONS, meet new faces, and grow their social circles. This collaboration perfectly reflects Heineken®’s commitment to creating real human connections through its pop-up music events.

Caption: Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, officiating the rollout of the brand’s first-of-its-kind Refreshing Sessions – a bold new pop-up music series uniting music lovers.

Heineken®’s exclusive, invite-only REFRESHING SESSIONS will flip the script on ordinary spaces—like lifestyle gyms, grocery stores, and bookstores—by turning them into unexpected music destinations. These surprise pop-ups are designed to spark fresh connections and encourage people to step out of their routines, offering exciting new ways to engage with fellow music lovers in vibrant, unconventional settings.

Caption: Heineken® Refreshing Sessions will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots.

Caption: Strangers turn into music buddies - brought together by Heineken®.

These sessions are building up to Heineken® Refresh Your Music 2025 this June—a vibrant celebration of genre-defying music, headlined by a world-renowned international DJ. With fresh sounds, unexpected collaborations, and boundary-breaking beats, Heineken® is once again reshaping the way we experience music.

The movement kicked off with an exclusive media preview at Good Juju Barbell Club, where Heineken® reimagined the gym as a high-energy music venue. The night pulsed with bold DJ sets, fresh sonic blends, and an atmosphere that encouraged guests to step beyond their musical comfort zones - delivering unforgettable moments, good vibes, and, of course, the refreshing taste of Heineken®.

Double the Decks, One Unforgettable Sound:
Each REFRESHING SESSION delivers a next-level DJ experience—pushing sonic boundaries and elevating every beat. The debut session kicked off with an electrifying back-to-back set from DJ heavyweights Blink and Ashley Lau. Spinning face-to-face, they fused their unique styles into one powerful, genre-blending soundscape. Their dynamic synergy set the tone for what REFRESHING SESSIONS are all about: daring DJ duos, unexpected musical mashups, and a reimagined journey of music discovery—all powered by Heineken®.

Caption: DJs Blink and Ashley Lau set the tone for fresh musical fusions and bold pairings for the upcoming Refreshing Sessions.

Next Stop: Who’s on the Decks?  
Get ready for the next REFRESHING SESSION as Heineken® takes over QRA, turning the everyday supermarket into a vibrant music hotspot. The energy then flows into the aisles of Eslite Bookstore, where more fresh beats and spontaneous connections await. Just like the launch at Good Juju Barbell Club, expect epic DJ sets and unexpected friendships sparked through the Timeleft app. Want in? Follow Heineken® on Instagram and Facebook to find out how you can be part of these unforgettable REFRESHING SESSIONS.

Exclusive Rewards:  
Attendees of REFRESHING SESSIONS will receive exclusive passes to Heineken® Refresh Your Music 2025. Plus, by purchasing Heineken®, they’ll have the chance to win a limited-edition Heineken® vinyl player, putting the thrill of discovery right in their hands.

Caption: Winners of the VIP Backstage pass to the Heineken Refresh Your Music Finale in June

Shaun Lim, Marketing Manager of Heineken Malaysia, said, "We’re incredibly excited to bring back Heineken®'s Refresh Your Music for the third year running, continuing to inspire fans to explore new sounds and break out of their musical routines. From the start, ‘Refresh Your Music, Refresh Your Nights’ has been more than just a tagline—it’s a movement. It’s about pushing boundaries, creating unexpected moments, and bringing people together through the power of music.”

“This year, we’re taking it even further. It’s no longer just about refreshing playlists—it’s about transforming how music is experienced and turning strangers into friends. REFRESHING SESSIONS are designed to spark unexpected connections, bringing together music fans who might never have crossed paths. It’s about breaking routines, embracing fresh sounds, and creating meaningful unforgettable moments with new faces—all inspired by Heineken®.”

Follow Heineken® on Instagram and Facebook for the latest DJ lineups and to secure your exclusive, limited invites to the REFRESHING SESSIONS—a musical experience you won’t want to miss.

Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. Always #EnjoyResponsibly—never drink and drive.