HEINEKEN® REFRESH DELIVERS PROVIDES AN ELECTRIFYING EXPERIENCE AS 18,000 FANS UNITE TO EXPLORE NEW MUSIC TOGETHER!

The Cross-Genre Music Event Saw A Full House Turnout At Sunway Lagoon 

Once again, Heineken® has fulfilled its commitment to delivering refreshing experiences, enchanting nearly 18,000 participants at the recent Heineken® Refresh cross-genre music event at Sunway Lagoon Surf Beach.

The second edition of Heineken® Refresh attracted enthusiastic fans keen on revolutionizing the music-sharing experience, motivating them to step out of their musical comfort zones and embrace new sounds. Breaking conventional norms of live music gatherings, Heineken® Refresh showcased innovative elements that amazed and pleased the attendees.

Caption: World Top DJ Alok from Brazil was brought by Heineken®  to headline the event, marking his first performance in Malaysia.

Heineken® brought the renowned DJ Alok from Brazil to headline the event, marking his debut performance in Malaysia. Alok, famous for his genre-defying Brazilian Bass production style, delivered an hour-long set showcasing a fusion of genres, from top R&B and Hip Hop tracks to chart-topping EDM hits. There was never a dull moment during his performance.

Caption:    The audience used tech-integrated LED wristbands to vote for their preferred genre during Heineken® Music Takeover

Caption: Thousands of excited fans gathered at Sunway Lagoon for a refreshing night of both new and familiar tunes only at Heineken® Refresh.

The Heineken® Refresh event also showcased regional stars WUKONG, known for his Oriental Rave style, and Malaysia's own Blink, a celebrated artist known for his dynamic evolution in music.

WUKONG ignited the audience with an exhilarating electronic bass performance infused with Chinese elements. Blink brought his innovative touch to the stage with a remarkable collaborative show featuring a 20-piece orchestra presenting popular EDM tracks, and surprising the crowd with special appearances by Glenn Yong and Victoria. Co-created by Blink and Heineken®, the event delivered a remarkable fusion of EDM beats and symphonic arrangements that left the spectators amazed.

Caption: Blink and Heineken® delivered an extraordinary cross-genre spectacle of EDM beats met with symphonic orchestrations and his special guest Glenn Yong & Victoria.

Caption: WUKONG high energy infused with Chinese influences set roused the crowd

Willemijn Sneep, the Marketing Director of Heineken Malaysia Berhad, expressed, "From the groundbreaking Heineken® Refresh blended playlists on Spotify to the highly anticipated Heineken® Refresh event, our campaign is designed to encourage consumers to explore new sounds and experiences and break free from their musical comfort zones. Heineken® Refresh goes beyond traditional events—it's transforming the music experience. With music deeply ingrained in Heineken®'s DNA, we are excited to launch Heineken® Refresh for the second time, building on the success of our debut event in 2022."

Demonstrating Heineken®'s innovative spirit, the event introduced an interactive live voting feature named the Heineken® Music Takeover, showcased during Mr. Yang B2B Ashley Lau and MJ's performances. Through the integration of LED wristbands with technology, attendees synchronized and changed colors in response to signals, enabling the audience to collectively influence the genre selections in real-time. This dynamic interaction effectively bridged the gap between artists and spectators.

Heineken® Refresh is a part of Heineken®'s global cross-genre music campaign, 'Refresh Your Music, Refresh Your Nights.' Earlier this year, the campaign launched Heineken® Fresh List, an innovative digital initiative in collaboration with Spotify that aimed to break down musical boundaries. The initiative encouraged listeners to explore new music genres beyond their usual preferences. This was followed by a series of activations in various outlets, leading up to the grand finale event.

Accessible through the Heineken® Refresh Hub platform at https://www.freshlist.withspotify.com/, the unique Heineken® Refreshing Algorithm allows fans to blend their playlists with the music of global EDM superstar Martin Garrix, as well as local talents Uriah and Ashley Lau.

As this year's exciting Heineken® Refresh event draws to a close, the excitement of breaking musical barriers and discovering new music with favorite artists continues to linger. Fans eagerly await the next innovative offerings from Heineken®!

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Heineken® and all these happenings are strictly for non-Muslims aged 21 and above. We're all about being responsible – when you drive, never drink. Please #EnjoyResponsibly.