Caption: An epic night where music, fans and ice-cold Heineken® brought thousands together – united in rhythm, energy and pure refreshment, only at Heineken® Refresh.
Heineken® Refresh Your Music, Refresh Your Nights 2025 culminated in an electrifying event at Resorts World Awana, Genting Highlands, drawing over 10,000 music enthusiasts. The cool highland setting provided the perfect backdrop for attendees to forge new bonds and shared musical experiences, uniting diverse groups over refreshing Heineken® and captivating beats.
The event’s seamless execution, from start to finish, showcased Heineken®’s commitment to its daring vision: to transcend musical limits, introduce fresh sounds, and cultivate meaningful, real-world connections among those who share a passion for music.
Caption: Zedd took Heineken® Refresh to the next level—an explosive set, an ocean of fans, and an epic night to remember.
Caption: HYO delivered the unexpected — opening her set with a live choir that transformed a familiar beat into something bold and refreshingly new
Caption: Blink's signature big-room sound and eclectic setlist pulled fans from all styles.
The atmosphere was electric from the get-go as rising duo Beautiful Mistakes opened the night with an expertly crafted, genre-fluid set. Their performance, a blend of shimmering house and unexpected turns, didn't just entertain; it encouraged the crowd to dive into new sounds, perfectly setting the stage for a night of musical exploration.
Building on this foundation, Jovynn and AnnJo delivered an equally captivating back-to-back set. Their seamless mix of pulsing techno, deep cuts, and surprising drops kept the energy high and the crowd moving. It was a testament to how music, in its purest form, can spontaneously forge connections and create a unified energy among thousands.
When Blink took the stage, the night was in full swing, and their set was a highlight. A fan-favorite known for expertly blending nostalgia with fresh drops, Blink's signature big-room sound and eclectic mix captivated everyone, proving to be a masterclass in musical reinvention that felt both familiar and excitingly new. The crowd, hands in the air and Heineken® in hand, moved as one, immersed in a shared moment of pure musical energy.
But the innovation didn't stop there. In a truly bold move, both Beautiful Mistakes and Blink gave the audience direct control, inviting them to vote in real-time for the next genre—whether it was EDM, House, rock, or K-pop bops. This meant the crowd at Heineken® Refresh wasn't just enjoying the music; they were actively shaping it. This unique, interactive element deepened the experience, making the night feel truly personal and, most importantly, encouraging everyone to explore new sounds and break free from their usual playlists, perfectly embodying the spirit of the Heineken® Refresh movement.
The atmosphere at Heineken® Refresh took an exhilarating turn as HYO commanded the stage. Seamlessly blending her K-pop legacy with bold, high-impact electro and EDM, the Girls' Generation icon delivered a captivating opening performance. Backed by a live choir and subtle nods to her roots, she ignited a wave of excitement and emotion through the crowd, perfectly setting the tone for the night's next acts.
Grammy-winning DJ and producer Zedd ascended to the pinnacle of the night, delivering a high-energy masterclass. His set was a captivating flow of cinematic builds, precision drops, and dazzling visuals that enthralled the audience from the very first beat. As the rhythms intensified, the crowd surged, friends jumping in sync with hands in the air, shouting every drop, while strangers became instant crew, riding the same electrifying rhythm. It was the kind of unforgettable night that truly lit up the venue—the kind Heineken® Refresh is renowned for, where world-class music meets a refreshing vibe, pulling fans closer together with every single moment.
Caption: Three years in, Heineken® Refresh continues to raise the bar - uniting fans through unexpected beats, fresh experiences, and refreshing Heineken® moments.
Heineken® Refresh is more than just music — it’s about discovery and shared experience. It’s about stepping into the unexpected, whether that’s a new genre, a surprising venue, or a connection with someone you’ve just met,” said Shaun Lim, Marketing Manager – Premium, Heineken Malaysia Berhad. “This marks our third year of building Heineken®'s music platform, and each year we've raised the bar in how fans experience music and connect with one another. From spontaneous pop-ups to this epic closing vibe, we’ve reimagined how music brings people together — especially when it's shared with an ice-cold Heineken®. With each Refresh Your Music, Refresh Your Nights campaign, Heineken® will continue to inspire music lovers to step out of the familiar, discover new sounds, and spark new connections.”
Earlier in the night, the long-awaited Heineken® Moment illuminated the highland skies. Fireworks burst in perfect harmony with the music, as a vibrant cascade of lights swept across the venue—creating a full-sensory celebration that united the crowd in a collective experience.
From unconventional music pop-ups in everyday spaces to this epic highland finale, Heineken® Refresh 2025 brought genres and people together in unexpected ways. It didn’t just showcase music discovery. It re-imagined how we connect through it.
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Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. We’re all about being responsible—when you drive, never drink. Please #EnjoyResponsibly.
