Coca-Cola is switching up its design packaging again as part of a new collaboration with American electronic music producer Marshmello. According to the brand, this is the first-ever beverage co-created with an artist and the cans feature striking black and white visuals and dripped Coca-Cola Spencerian script which pays homage to Marshmello’s signature aesthetic.
“It was great to collaborate with Coca-Cola on this limited-edition drop,” said Marshmello. “We created a vibey blend of my favorite flavors in this all-new mix. I think it tastes amazing and I hope fans love it too.”
Music – just like Coca-Cola – has such an amazing power in connecting communities and creating opportunities for shared experiences,” said Teejae Sonza, Marketing Director for Trademark Coca-Cola of the Coca-Cola ASEAN & South Pacific operating unit. “For this second Coca-Cola Creations drop we are doing here in ASEAN & South Pacific, we sought to add an unexpected remix of flavors to a great Coca-Cola taste, and Marshmello is the perfect collaborator,” she further added. “It is an exciting step for our brand to introduce Marshmello’s Limited Edition Coca-Cola and invite fans to immerse themselves in Mello’s world.”
Known for his desire to positively impact culture with his music, Marshmello’s collaboration with Coca-Cola invites fans to experience the Melloverse for themselves. Fans can also scan the QR code on the can to be transported to the Coca-Cola Creations online hub via www.coca-cola.com/creations, where several different digital experiences can be enjoyed.
Marshmello’s Limited Edition Coca-Cola will also be available to purchase at major supermarkets, convenience stores and e-commerce platforms in a Zero Sugar version. Collectible slim cans with striking black and white visuals pay homage to the artist’s signature aesthetic, as well as dripped Spencerian script, melding the brands together into a smooth and satisfying vibe. Coca-Cola partnered with Forpeople on the packaging design.
The Marshmello’s Limited Edition Coca-Cola Zero Sugar variant is currently available in Singapore, Malaysia, Thailand, and the Philippines this August 2022.
