(Left to right): Ms Julie Kuan, Marketing Manager of Tiger Beer Malaysia; Mr Jimmy Ding, Sales Director of Heineken Malaysia Berhad; Mr Martijn van Keulen, Managing Director of Heineken Malaysia Berhad; Mr Luke Kakol, Digital & Technology Director of Heineken Malaysia Berhad  

The passion of Malaysia’s Manchester United supporters hit a new peak as Tiger Beer Malaysia united fans for the Roar United finale. Ten finalist duos faced off in the ultimate Red Devils showdown for the honour of personally delivering the Roar United Archive to the Manchester United Museum at Old Trafford, where it will be proudly displayed.

Compiled from nearly 500 heartfelt submissions, the Roar United Archive stands as the first and only collection dedicated to capturing the voices and stories of Malaysia’s Red Devils. Revealed for the first time at the event, the archive will soon begin its 6,000-mile journey to the Theatre of Dreams — carried by the winning pair themselves.

The night celebrated more than football — it honoured the powerful bond that unites fans across generations. Every finalist shared stories of how their passion for the club was ignited by family or close friends, recalling cherished moments spent watching matches together and celebrating unforgettable wins. These heartfelt tales of family traditions, lifelong friendships, and shared match-day rituals earned them a place among the top ten finalist pairings, showcasing the deep, enduring loyalty of Malaysia’s Red Devils.

As the trivia rounds heated up, the energy in the room soared. Fans in the viewing zone cheered alongside the contestants as they faced questions about legendary players, historic triumphs, and the defining moments that shaped Manchester United’s legacy — transforming the showdown into a fully immersive celebration of Malaysia’s Red Devils spirit. Ultimately, Bon Lee Ngee and Loh Shao Wei rose above the competition, securing the honour of delivering the Roar United Archive to the Manchester United Museum.

(On left) Ms. Julie Kuan, Marketing Manager of Tiger Beer Malaysia presenting the Grand Prize to winners Loh Shao Wei (centre) and Bon Lee Ngee (right)–the Red Devils who will represent Malaysia on an all-expenses-paid trip to Old Trafford to deliver the Roar United Archive to the Manchester United Museum! 

“We wanted to give Malaysia’s Manchester United supporters a meaningful platform to share their voices and the stories that define their connection to the club. What we saw tonight was the true spirit of Tiger Beer - fans coming together to uncage their passion, pride, and that unmistakable energy that unites Red Devils everywhere. These are the moments that roar, and we’re proud that our winners will bring this shared spirit from our supporters here to the Manchester United Museum," said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.

As Manchester United’s official beer partner, Tiger Beer celebrates the unifying spirit of football and the unwavering loyalty passed down through generations. Through Roar United, Tiger Beer pays tribute to the passion of Malaysia’s Manchester United supporters by creating meaningful opportunities for fans to connect, celebrate, and share their stories — because Together Roars Louder. Uncage Your Tiger.

Tiger Beer and all associated promotions are strictly for non-Muslims aged 21 and above. Tiger advocates responsible drinking and reminds consumers not to drink and drive.