Tiger Beer, the Official Beer Partner of Manchester United, is giving Red Devils fans a thrilling new way to roar — honouring the passion that connects generations of supporters. For decades, Manchester United fandom has echoed through families and friendships, a roar that never fades. Now, Tiger Beer ensures voices from this region will be heard loud and proud at Old Trafford — where legends are made.
At the heart of Roar United is the Roar United Archive — a powerful showcase of Malaysian fans’ passion and generational devotion to Manchester United. One chosen fan will take this archive on a historic journey to Old Trafford, where it will be enshrined in the Manchester United Museum, ensuring our roar lives on forever.
From 20th October to 23rd November, Tiger Beer is calling on fans to share their most meaningful Manchester United stories — and honour the person who first ignited their passion for the club. Each submission unlocks a personalised e-invite, encouraging fans to reconnect over Tiger Beer and relive unforgettable memories together.
Beyond bringing fans together over football and Tiger Beer, the top 10 most inspiring submissions will earn a place at an exclusive event in Kuala Lumpur. There, they’ll compete for exclusive Tiger x Manchester United merchandise — and the grand prize: an all-expenses-paid trip for two to Old Trafford, representing the passion and pride of Malaysia’s Red Devils.
To join, fans just need to visit the Roar United microsite and submit their nominee’s name and contact details, along with a short story — whether it’s about how they first fell in love with Manchester United or a favourite Red Devils memory.
This November, Tiger Beer will be engaging fans at selected bars across Malaysia — uncovering their Manchester United stories, hosting football challenges, and rewarding passionate supporters with exclusive merchandise. As the action intensifies, Tiger Beer proudly continues to unite communities through the joy of football.
“Tiger Beer has always been about uncaging passion, to be bold, loud, and unafraid. Football is where that spirit comes alive, fuelled by connection, and the collective roar of fans that refuses to be silenced,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. “We are proud to give Manchester United fans in Malaysia the opportunity to make their voices heard at Old Trafford. Together Roars Louder is our belief that when fans unite over football and Tiger Beer, the moments created become unforgettable – and live on forever,” she added.
Promotions and Giveaways
Tiger Beer is elevating the excitement with nationwide promotions running now until 30th November 2025, giving consumers the chance to redeem exclusive Tiger x Manchester United merchandise — while stocks last.
Participating Coffee Shops & Food Courts (Now – 15 November 2025)
In Peninsular Malaysia, consumers who purchase big bottles of Tiger Beer can check under the bottle caps for a special image/logo to stand a chance to win one of 500 Tiger x Manchester United luggage bags or 7,000 Tiger x Manchester United duffel bags.
Meanwhile in East Malaysia, consumers who purchase two big bottles of Tiger Beer and one big bottle of Tiger Crystal are eligible to redeem an exclusive Tiger x Manchester United drawstring bag.
Participating Bars, Pubs, Hypermarkets, Supermarkets, Convenience Stores (99 Speedmart) & Digital Marketplace
(Now – 30 November 2025)
Consumers who purchase Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager can submit their entries for the chance to win exciting rewards — including up to 6 Grand Prizes of an exclusive trip for two to Manchester, and up to 5,000 Tiger x Manchester United Goodie Bags featuring merchandise like drawstring bags, bottles, caps, luggage tags, keychains, and footballs.
All promotions and prizes are subject to terms and conditions and available while stocks last. Tiger Beer and all related promotions are strictly for non-Muslims aged 21 and above. Tiger advocates responsible drinking and reminds consumers not to drink and drive.
