The roar of Malaysia’s Red Devils is set to resonate nationwide as Tiger® Beer brings Manchester United fans in Asia closer to the club than ever before. Kuala Lumpur will host THE TRAFFORD DEN — the first-ever Tiger® Beer x Manchester United Pop-Up Bar — created to unite passionate supporters, immerse them in the action, and strengthen their connection with the club and each other.
From 24th to 28th May, The Trafford Den at No. 19, Jalan Doraisamy, Kuala Lumpur, will transform into the ultimate fanzone — a dedicated home ground for loyal fans who’ve long awaited a meaningful nod from their beloved club.
Caption: The Trafford Den – the home ground of the ultimate Manchester United fan zone from 24th – 28th May, 2025 at 19, Jalan Doraisamy, Kuala Lumpur. Attendance is strictly for non-Muslims aged 21 and above only.
Step Into the Spirit of Old Trafford
From 24th to 26th May, fans are invited to experience The Trafford Den — a pop-up bar that captures the heritage and electrifying energy of Manchester United. It’s where passion comes alive, stories are shared, and Tiger® Beer is poured in honour of a club that connects generations. Those who register early, before 24th May, will enjoy their first Tiger® on the house — while stocks last.
Claim Glory, Meet Legends
Fortune favours the bold. By purchasing buckets of Tiger® Beer at The Trafford Den, fans stand a chance to unlock exclusive meet-and-greet passes for an unforgettable session with club legend Nani and select Manchester United players on 27th May. This once-in-a-lifetime moment offers the chance to meet football heroes, toast with a Tiger® Beer, and capture lasting memories in a special photo session. Guests are encouraged to bring treasured memorabilia for signing — making the experience even more meaningful and unforgettable.
Caption: Uncage your tiger at The Trafford Den – stand to win exclusive meet-and-greet passes, official merchandise giveaways, and more electrifying experiences.
A Tribute Sent to Old Trafford
Fans will have the chance to leave their mark on a monumental Tiger® Beer x Manchester United banner — a powerful symbol of Asian support that will journey all the way to Old Trafford. This bold statement of passion proves that the spirit of the Red Devils burns just as fiercely here as it does in Manchester.
A Day of Glory – Live Match Screening
On 25th May, as Manchester United goes head-to-head with Aston Villa, The Trafford Den transforms into a roaring hub of energy for a live screening of the match. Surrounded by fellow Red Devils and fuelled by the bold spirit of Tiger® Beer, fans will witness every moment together — where distance disappears, and devotion takes centre stage.
The Final Thrill – Meet Wes Brown on 28th May
Be among the first 50 fans at The Trafford Den on 28th May and gain access to an exclusive meet-and-greet with Manchester United legend Wes Brown. This intimate session offers the rare chance to hear untold stories, share in the legacy, and celebrate the club’s enduring spirit. Capture the moment with a photo and have your prized memorabilia signed — a day steeped in history, heart, and unforgettable memories.
Bridging the Distance, Strengthening the Bond
Julie Kuan, Marketing Manager of Tiger® Beer Malaysia, shares the driving spirit behind the campaign:
“Football is more than just a sport — it’s a powerful force that connects continents, generations, and hearts. While Manchester United has engaged with its Asian fans through past tours, true connection has often been limited by distance. Tiger® Beer is here to change that. This partnership is about more than appearances — it’s about recognition. It’s about bringing fans closer to their club and to each other. At The Trafford Den, we’re proving that passion has no boundaries. The Theatre of Dreams isn’t only in Manchester — it’s also right here in Kuala Lumpur.”
With this campaign, Tiger® Beer creates the connection, Manchester United honours the loyalty, and fans celebrate their devotion — the ultimate trio in football fandom.
Join us at The Trafford Den this May. Unleash your roar. Unite as one. Because together, we roar louder.
Caption: The Trafford Den, a pop-up bar immersed in the heritage and energy of Manchester United.
Register at https://thetraffordden.signupspace.com before 24th May to secure your spot and receive a complimentary Tiger®.
Caption:
A monumental Tiger® Beer x Manchester United banner for fans to leave their mark will travel back
to Old Trafford.
Together at The Trafford Den This May!
Don’t miss out — register now at https://thetraffordden.signupspace.com before 24th May to secure your spot and enjoy a complimentary Tiger® Beer (while stocks last). Stand a chance to win exclusive meet-and-greet passes, official Manchester United merchandise, and experience unforgettable moments alongside fellow fans.
Join us at The Trafford Den and uncage your tiger spirit. Stand united with your fellow Red Devils — because when we come together, we roar louder.
The Trafford Den Opening Hours
📍 No. 19, Jalan Doraisamy, Kuala Lumpur
- 24 May (Saturday) – 12:00 PM to 11:00 PM
- 25 May (Sunday) – 12:00 PM to 1:00 AM (Catch the epic Manchester United vs Aston Villa match LIVE)
- 26 May (Monday) – 12:00 PM to 11:00 PM
- 27 May (Tuesday) – 6:00 PM to 11:00 PM (Entry before 6 PM reserved exclusively for contest winners attending the meet-and-greet with club legend Nani and select Manchester United players)
- 28 May (Wednesday) – 12:00 PM to 11:00 PM (First 50 fans on-site get the chance to meet club legend Wes Brown)
Tiger® Beer is proud to be the Official Beer Partner of Manchester United, uniting a legendary Asian brewer with one of the world’s most iconic football clubs — delivering bold experiences and deeper connections for fans across the globe.
Stay updated by following @tigerbeermy and @manchesterunited on Instagram, and Tiger® Beer on Facebook.
Unite. Celebrate. Raise your glass. Passion like this deserves to be seen — and heard.
Tiger® Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only.
Tiger® Beer advocates responsible consumption, and please #DrinkResponsibly.
