Tiger Beer kicked off Chinese New Year with the return of Tiger Town as a multi-day, multi-city festival. Now in its second year and expanded to Penang, the event launched last night at LaLaport Bukit Bintang City Centre, bringing the brand’s 敢敢冲 (Dare to Charge Forward) spirit to life in a raw, high-energy setting. Tiger Town runs in Kuala Lumpur until 25 January 2026, before moving to Gurney Paragon Mall, Georgetown, Penang, from 13 to 15 February 2026.

(From Left to Right) Jimmy Ding, Jana Hanneman, Martjin van Keulen, Julie Kuan, Renuka Indrarajah, Lukasz Kakol officiating the launch of Tiger Town at LaLaport BBCC.

Tiger Town transforms the traditional Chinese New Year gathering into an immersive, high-energy experience, combining live music, interactive challenges, and a vibrant local market. Live performances anchor the festival, with Kuala Lumpur’s lineup featuring high-energy acts such as performance group 3P, Chang Yong, Joe Chang, and specially curated sets by An Livehouse. Blending modern performances with familiar anthems, the lineup delivers a boldly joyful soundtrack for the new year ahead.

Developed in collaboration with Lesgo Market, the curated marketplace wraps around the main stage, spotlighting local makers and eateries that embody the grassroots spirit championed by Tiger. Rooted in local creativity and craftsmanship, the market enriches the experience while anchoring Tiger Town in a strong sense of community.

Martijn van Keulen and Julie Kuan (关明思) officially launching Tiger Town with a gong strike.  
(From Left to Right) Jimmy Ding, Jana Hanneman, Martjin van Keulen, Julie Kuan, Renuka Indrarajah, Lukasz Kakol

Tiger Town introduces the exclusive Tiger x atmos: Spirit of the Tiger collection, a collaboration with Tokyo streetwear label atmos that fuses traditional Japanese calligraphy with striking graphic storytelling drawn from the raw energy of Asian street fronts. The collection brings the 敢敢冲 (Dare to Charge Forward) spirit to life through street-ready designs and is available at selected atmos stores and online.

“Tiger Town is about starting the year with courage,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. “Chinese New Year is a time for coming together, and Tiger Town brings that spirit to life through music, games and shared moments, with Tiger Beer enjoyed as part of the celebration.”

Tiger Town runs at LaLaport Bukit Bintang City Centre until 25 January 2026, before heading to Gurney Paragon Mall, George Town, Penang, from 13 to 15 February 2026. Consumers can pre-register for general admission tickets on a first-come, first-served basis at https://tigercny.tigerbeer.com/en/event/ . 

Consumers can pre-register for general admission tickets at https://tigercny.tigerbeer.com/en/event/ on a first-come, first-served basis. For more information and updates on Tiger Town, follow Tiger Beer on Instagram and Facebook. All promotions are subject to terms and conditions and availability.