This Chinese New Year, Tiger Beer invites consumers to come together and celebrate with their tribe, encouraging everyone to embrace their inner courage and unlock their full potential. With its 2025 campaign, ‘Together We Roar’, Tiger aims to strengthen the spirit of community by reconnecting consumers with those who have supported them throughout their journey.

The campaign features exciting on-ground activations, exclusive promotions, and unique collaborations designed to energize the festive season. Tiger’s mission this year is to inspire people to honor the bonds that have fueled their progress. By celebrating those who have always been there – their crew, their pack, their day ones – Tiger encourages everyone to share this special time with those who uplift and motivate them

Brand Activation
Celebrate with Your Tribe at ‘Tiger Town’

From 9th to 12th January 2025, ‘Tiger Town’ will come alive at Piazza, Pavilion Bukit Jalil – a dynamic space where success and connections roar the loudest. In collaboration with the popular Live Cafe Bar, Tǎng Píng, ‘Tiger Town’ will showcase an exciting lineup of festive performances, games, and activities that honor the people who contribute to every step of progress.

Designed to unite people in the spirit of celebration, this activation promises an unforgettable experience with giveaways, food, crafts, and live music, including performances by crowd favorites 3P and Jeryl Lee. Consumers can book tables for groups of eight at RM 388 for a three-hour session, which includes 20 bottles (325ml each) from Tiger’s portfolio of beers, a Yee Sang set, 16 skewers, and six bottles of water to enjoy during their time at Tiger Town.

For more information or to secure table bookings, visit tigercny.tigerbeer.com. Guests can also pre-register to attend and receive a free bottle of Tiger Crystal.

“Chinese New Year is a time for us to roar together as we make courageous strides into the Year of the Snake. With an array of exciting promotions, activations, and giveaways designed to bring fellow Tigers closer together, we are eager to see how our consumers celebrate and energise their connections with the people closest to them. This year, we are thrilled to collaborate with Tǎng Píng to create a vibrant Tiger Town experience, where bonds and success are celebrated in the spirit of festivity,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.

Promotions and Giveaways

Tiger is spreading festive cheer across selected coffee shops and food courts with exciting promotions running now until 15th February 2025. Patrons who purchase big bottles of Tiger, Tiger Crystal, or selected HEINEKEN Malaysia beers can check under their bottle caps for a chance to win a 10g 999.9 Tiger Gold Coin, a Tiger Automatic Card Dealer, or Tiger premium playing cards.

At participating bars and pubs, customers who spend RM 90 and above on selected brands stand a chance to win a Tiger Mahjong Set or RM 88 TnG E-Wallet credit.

For shoppers at hypermarkets and supermarkets, exclusive prizes such as the Bear Multicooker Hotpot and the La Gourmet Cast Iron Pot are up for grabs. At selected 99Speedmarts, collectible Thermoflasks will also be available. Meanwhile, consumers purchasing cans of beers at convenience stores, provision shops, and mini markets can scan the QR code and submit their receipts to enter a contest for a chance to win a Samsung Galaxy Z Fold6 or RM 88 TnG E-Wallet credit.

For those celebrating at home, Drinkies offers the perfect solution. From now until 12th February 2025, consumers purchasing carton bundles via Drinkies will receive a Bear Hotpot and a La Gourmet Cast Iron Pot.

For full details on activations and promotion mechanics, visit tigercny.tigerbeer.com and stay updated by following Tiger Beer on Instagram and Facebook.

All promotions are subject to terms and conditions and available while stocks last. Tiger Beer and all related activities are strictly for non-Muslims aged 21 and above. Tiger advocates responsible consumption and reminds consumers not to drink and drive.